Marketers: Make the most of first-party data in 2023

Get a first-hand look at how one company is facing direct-to-consumer marketing challenges in the current landscape and gain timely insights and best practices from both the tactical and strategic marketing perspectives.

	How to Leverage First-Party Data Successfully Third-party cookie depreciation, ever-evolving consumer privacy laws, and now a looming recession; The challenges facing marketers that rely on first-party data are at an all-time high. To stay ahead, marketers must revamp their tactics and use digital transformation initiatives that drive efficiency, scalability and growth. In this on-demand webinar, learn how to make the best of first-party customer data from both tactical and strategic marketing perspectives. Highlights include: Privacy compliance in marketing The case for customer data platforms   How to leverage first-party data in new ways Watch Now Want to reach 100,000+ marketing executives with your own message? Get the media kit or contact us directly at advertising@industrydive.com. About this email: You are receiving this message as part of your complimentary newsletter subscription to Marketing Dive. If you no longer wish to receive the daily newsletter, you can switch to a weekly subscription or unsubscribe. See our full privacy policy. Marketing Dive is a product of Industry Dive, Inc. 1255 23rd Street NW, Suite 550 Washington DC 20037