Dec. 6 - Gartner predicts grim 2023 for CMOs | Miller High Life honors a holiday classic

Miller High Life unveils leg lamp beer tower inspired by ‘A Christmas Story’; Los Angeles Rams kicks off live in-venue AR app sponsored by SoFi; Ad revenue forecast shrinks for 2023 amid economic uncertainty, Magna says View online | Signup | Forward

Daily Dive Dec.​ 6,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — T-Mobile for Business Learn about 5Gs impact on performance based connectivity Advance your digital transformation with network solutions designed for your needs. Learn more.   Gartner: Uncertainty clouds CMO prospects for 2023 Marketers might need to defend their independence internally as a cross-functional focus eats away at budgets that have struggled to bounce back. Miller High Life unveils leg lamp beer tower inspired by ‘A Christmas Story’ The nostalgic novelty product retails for $120 and, unlike in the movie, features a vessel that doubles as a beer dispenser. Los Angeles Rams kicks off live in-venue AR app sponsored by SoFi The ARound Stadium app, developed by Stagwell, includes a broadcast integration and at-home 3D activations. Sponsored Content by Grammarly Business The biggest hidden cost impacting marketing teams in 2023 Tight budgets are looming. Cut opportunity costs to do more high-value work in less time in 2023. Ad revenue forecast shrinks for 2023 amid economic uncertainty, Magna says A growth rate of 5% is now expected for next year, 1.5 percentage points lower than previous prognostications and down from 7% in 2022. Read more news Building Loyal Customer Relationships Beyond the App The past two years have upended traditional purchasing habits, putting brand loyalty under siege. Discover new engagement strategies to preserve customer loyalty in this upcoming webinar. Register Now From Our Library Playbook Sell Like a Futurist: 5 Trends That Will Define Your Brand’s Next Decade Custom content for Stylus Webinar - on demand New Engagement Strategies to Preserve Customer Loyalty Custom content for Vibes Playbook Leveraging Gift Cards The Right Way to Drive Holiday Sales Custom content for Tango Card Playbook Expanding into B2B: 5 Tips for Success Custom content for TreviPay Survey Report We Asked, They Answered: Five Insights from Shoppers on What They Want from Small Businesses Custom content for American Express View all resources What We’re Reading The Wall Street Journal PepsiCo to Lay Off Hundreds of Workers in Headquarters Roles CNN Meta threatens to remove news content over US journalism bargaining bill Digiday ‘A very different environment for M&A’: Dealmaking trundles on as ad slowdown drags Ad Age NBCU CEO says State of TV Advertising has ‘Gotten Even Worse’ Recently Suggest a story we should read Upcoming Event 08 DEC Webinar | 2 p.m. ET Planning the Perfect E-Commerce Strategy Presented by studioID and Coveo Company Announcements Press releases from companies in your industry. New Data from RollWorks Shows Stronger Brand Awareness, Increasing Customer Acquisition, and Driving Revenue Growth are Top Measures of Success for B2B Marketers Press release from RollWorks Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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