Dec. 9 - Disney+‘s ad- supported plan | Duracell powers nostalgia

Campaign Trail: Duracell swaps product focus for emotionally led holiday ads; Captain Morgan creates larger-than-life statues of NFL superfans; Avocados from Mexico returns to Super Bowl with ‘good times and good taste’; E.l.f. forecasts ‘glow storm’ with The Weather Channel, Meghan Trainor View online | Signup | Forward

Daily Dive Dec.​ 9,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — T-Mobile for Business Learn about 5Gs impact on performance based connectivity Advance your digital transformation with network solutions designed for your needs. Learn more.   Disney+ launches ad-supported tier with 100+ advertisers Despite an extensive roster of blue-chip advertisers, Disney+’s foray into ad-supported streaming comes with challenges. Column Campaign Trail: Duracell swaps product focus for emotionally led holiday ads Along with changing up its messaging strategy, the battery marketer is taking a different approach to social with a spotlight on its new TikTok creator program. Captain Morgan creates larger-than-life statues of NFL superfans The brand also partnered with Sports Illustrated to include all 32 nominees of The NFL Fan of The Year Contest in its February print issue.  Sponsored Content by Google The new B2B landscape: A guide to connecting with B2B buyers Shopping habits have changed across both the B2B and B2C landscape. Learn the three key themes to drive consideration, foster engagement and deliver business results in this new shopping landscape. Avocados from Mexico returns to Super Bowl with ‘good times and good taste’ A 30-second ad will tie into a larger campaign and new shopper marketing program featuring real-life couple Deion Sanders and Tracey Edmonds. E.l.f. forecasts ‘glow storm’ with The Weather Channel, Meghan Trainor The pop star takes to TikTok for a special weather report timed to the restocking of the beauty brand’s popular Halo Glow Liquid Filter.  Read more news Building Loyal Customer Relationships Beyond the App The past two years have upended traditional purchasing habits, putting brand loyalty under siege. Discover new engagement strategies to preserve customer loyalty in this upcoming webinar. Register Now From Our Library Playbook Sell Like a Futurist: 5 Trends That Will Define Your Brand’s Next Decade Custom content for Stylus Webinar - on demand New Engagement Strategies to Preserve Customer Loyalty Custom content for Vibes Playbook Leveraging Gift Cards The Right Way to Drive Holiday Sales Custom content for Tango Card Playbook Expanding into B2B: 5 Tips for Success Custom content for TreviPay Survey Report We Asked, They Answered: Five Insights from Shoppers on What They Want from Small Businesses Custom content for American Express View all resources What We’re Reading The Wall Street Journal Hertz Names First CMO Since 2020 Amid New Focus on Electric Vehicles Social Media Today New Report Shows That Young Users are Increasingly Turning to TikTok for News Content CNN FTC looks to block Microsoft’s blockbuster acquisition of Activision Blizzard Suggest a story we should read Upcoming Event 14 DEC Webinar | 2 p.m. ET The Commerce Landscape is Shifting, Quickly. How to Adapt and Succeed Presented by studioID and Bazaarvoice Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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