Dec. 1 - Pepsi promotes ‘dirty soda’ with Lindsay Lohan | Burger King airdrops free Whoppers

Burger King airdrops codes for free whoppers in Times Square; NFL expands Fortnite presence with sponsor Visa; Behind the making of 7-Eleven’s retail media network — and what c-store operators can learn from it View online | Signup | Forward

Daily Dive Dec.​ 1,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — T-Mobile for Business Learn about 5Gs impact on performance based connectivity Advance your digital transformation with network solutions designed for your needs. Learn more.   Pepsi brings ‘Pilk’ to the masses with Lindsay Lohan holiday ad The concoction, which mixes the soft drink with milk, is part of a “dirty soda” trend that’s recently taken off thanks to TikTok. Burger King airdrops codes for free whoppers in Times Square Leveraging mobile to engage with consumers in highly trafficked public spaces sees renewed interest as holiday shoppers return to the streets.  NFL expands Fortnite presence with sponsor Visa The NFL Zone will be a persistent presence featuring mini-games, virtual tailgating experiences and content from creators.  Sponsored Content by Vericast Leverage the power and reach of TikTok for your brand The power of TikTok for growing brands is elusive to some. How can you use it to extend your reach? Deep Dive Behind the making of 7-Eleven’s retail media network — and what c-store operators can learn from it The chain’s Gulp Media is the first of what will likely be many retail media enterprises in the industry as companies wrestle with higher costs and an evolving digital landscape. Read more news BROUGHT TO YOU BY — Infillion Location Permissions: Tips and Strategies to Drive ROI True value-exchange experiences between brands and consumers are key to driving loyalty and ROI. Learn the ins and outs of mobile app location permissions, tips to increase opt-in, and strengthen your always-on customer engagement strategy today. Download the eBook. From Our Library Playbook Driving Revenue During a Recession Custom content for Wunderkind Webinar - on demand Sleigh the Holiday Shopping Season with These Strategies Custom content for Podium Infographic From First Date to True Love: How Relationship Marketing Powers New Customer Discovery & Brand Loyalty Custom content for CM Group Infographic Leverage Mobile Strategies to Attract Consumers On-the-Go Custom content for Waze Playbook How to Reach More Customers in Untapped Markets Custom content for Waze View all resources What We’re Reading CNBC Netflix CEO says he was slow to allow advertising because he was focused on Google and Facebook MediaPost Nestle Will Restrict Kids’ Advertising For Sweet Beverages, Edible Treats Digiday Dentsu’s new global gaming lead reflects on gaming strategy ‘void’ in advertising, media Ad Age Eos brings Mariah Carey to Roblox Suggest a story we should read Upcoming Event 08 DEC Webinar | 2 p.m. ET Planning the Perfect E-Commerce Strategy Presented by studioID and Coveo Company Announcements Press releases from companies in your industry. RollWorks Ushers in New Level of Intent Data Sophistication with Open Beta of Keyword Intent Press release from RollWorks Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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