Dec. 16 - World Cup controversy yields marketing lessons | Major League Pickleball names title sponsor

Major League Pickleball names Margaritaville title sponsor, capping off banner year; Vans creates traveling 10-foot replicas of its shoes; FTC hints at updating environmental claim guidelines; Why Logitech added BeReal to its holiday marketing plans View online | Signup | Forward

Daily Dive Dec.​ 16,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Reach In-Car Consumers to Drive Revenue 60% of US drivers drive a connected car—and during their drive time, they’re making split-second buying and navigation decisions. Learn how to reach these consumers in this infographic.   What this year’s World Cup says about marketing amid political strife The FIFA World Cup, which ends Sunday, has proven challenging for sponsors as the event finds itself surrounded by controversy.  Major League Pickleball names Margaritaville title sponsor, capping off banner year Billing itself as a “driving force” for the popular paddle sport, the hospitality marketer will develop fan activations and entertainment for MLP. Vans creates traveling 10-foot replicas of its shoes The two “Vans vans” drove in tandem through New York and gathered over 1 million video views on Instagram. Sponsored Content by Waze An open road for marketers: How to reach connected drivers in 2023 Waze data shows a 9% increase in user navigations since 2019 and more than 150 million people using the app each month. FTC hints at updating environmental claim guidelines The agency acknowledged that consumer interest in more sustainable retail products has risen since it last updated its “Green Guides” in 2012. Why Logitech added BeReal to its holiday marketing plans Surprise deals and offers arrive on the growing social media app during what the brand’s vice president of global marketing calls a “transformational period.” Read more news Featured Resources Sponsored Content by Acrolinx Greater Impact With Better Content [Guide] The Definitive Guide to Content Analytics [Guide] The Marketing Playbook for Content Creation [Ebook] The Ultimate Guide to Developing Your Company’s Tone of Voice From Our Library Infographic From First Date to True Love: How Relationship Marketing Powers New Customer Discovery & Brand Loyalty Custom content for CM Group Playbook Modernize Data Technology for Improved Customer Experience Custom content for Snowflake Infographic Leverage Mobile Strategies to Attract Consumers On-the-Go Custom content for Waze Infographic The Marketer’s Guide to the Third Space — Your Car Custom content for Waze View all resources What We’re Reading Food Dive Unilever says Ben & Jerry’s Israel business lawsuit is settled Deadline Drew Barrymore Signs On As Commercial Pitchwoman For Pluto TV, Corporate Sibling Of Her CBS Syndicated Talk Show Bloomberg Musk Disables Twitter Spaces After Clash With Journalists Suggest a story we should read Company Announcements Press releases from companies in your industry. Canvs AI Announces Translation for Canvs MRX Text Insights Platform Press release from Canvs AI Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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