Dec. 22 - Triscuit partners with Gordon Ramsay | M&M’s returns for Super Bowl LVII

Ad blitz: Tracking every marketing play for Super Bowl LVII; Campaign Trail: How Johnnie Walker centers women’s empowerment in brand creative; Social media top beneficiary as economy forces ad budgets to shift; 8 times celebrities showed they still have marketing star power in 2022 View online | Signup | Forward

Daily Dive Dec.​ 22,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Qualtrics Consumers want a more human connection in 2023 Our 2023 Consumer Trends Report explains why marketers need to focus on human connections with consumers, and how to do it in a digital world. Learn more.   Note from the editor Marketing Dive will not publish its regular newsletter over the holidays. However, we've prepared two special packages focused on the top trends and news of 2022 — keep an eye on your inbox ahead of the new year. As we close the book on 2022, take a moment to reflect on nine of this year’s most impactful campaigns and see how Gen Z is breaking marketing’s cultural mold, pushing the industry out of its comfort zone. Additionally, our Super Bowl tracker has returned to keep you up to date on all of the brand moves leading up to the big game. We'll run a newsletter covering stories you might have missed on Tuesday, Jan. 3, and will return to business as usual on Wednesday, Jan. 4. We're excited for what's coming down the pike in 2023. In the meantime, have a safe and happy holiday, and as always, thanks for reading. Jess Deyo Editor, Marketing Dive Email Triscuit embraces its unapologetic side with Gordon Ramsay The Mondelez brand shared exclusive details on a repositioning campaign rolling out next year that leans on the chef’s “crunchy but wholesome” persona. Tracker Ad blitz: Tracking every marketing play for Super Bowl LVII M&M's is returning to the big game after taking a year off, vowing to enter "new creative territory." Campaign Trail: How Johnnie Walker centers women’s empowerment in brand creative As whiskey’s consumer base widens, the brand partnered with comedian Lilly Singh to write and produce a series of videos around women’s rights.  Sponsored Content by Google How to build a successful measurement plan for 2023 To help prepare for 2023, we compiled a list of the measurement strategies leading marketers are using to deliver on their business objectives and navigate changes to the marketing and ad tech ecosystem. Social media top beneficiary as economy forces ad budgets to shift Advertisers in Q4 spent more on social media, search, CTV, mobile in-app and streaming audio, per Advertiser Perceptions.  8 times celebrities showed they still have marketing star power in 2022 Amid the rise of nano influencers, a number of brands still opted for A-listers — especially if they happened to be Lil Nas X or Pete Davidson. UPDATED YouTube secures NFL Sunday Ticket to shore up streaming position The deal, now confirmed and reportedly valued at $2 billion per year, promises to bring new features in the package’s shift to streaming. Read more news Incentivizing Holiday Consumers With Digital Gift Cards Gift cards are a sales differentiator, motivating consumers to make time-sensitive purchases, especially during the holidays. Learn why implementing a rewards program should be a top priority in this playbook. Download Now From Our Library Playbook Sell Like a Futurist: 5 Trends That Will Define Your Brand’s Next Decade Custom content for Stylus Webinar - on demand Doubling Down on First-Party Data While Navigating Evolving Privacy Standards Custom content for BlueConic Playbook Expanding into B2B: 5 Tips for Success Custom content for TreviPay Webinar - on demand Planning the Perfect E-Commerce Strategy Custom content for Coveo Playbook 3 Pain Points Agencies Must Overcome to Turn Data Into Action Custom content for NinjaCat View all resources What We’re Reading CNBC H&M removes Justin Bieber merchandise following criticism from pop star The Wall Street Journal This New App Wants to Pay You to Share Your Data For Advertising TechCrunch Netflix branches out into fitness content with upcoming launch of Nike Training Club classes Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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