Dec. 7 - Heineken finds success with attention-based metrics | GE’S NYT takeover

GE is sole sponsor of NY Times print edition for a day; Adidas, Snapchat partner for exclusive Bitmoji Fashion Drop View online | Signup | Forward

Daily Dive Dec.​ 7,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — T-Mobile for Business Learn about 5Gs impact on performance based connectivity Advance your digital transformation with network solutions designed for your needs. Learn more.   Heineken tests attention-based metrics to track sponsorship success Using a new APM measure, the beer marketer saw better-than-expected results and achieved the highest level of brand recall among Rock in Rio sponsors. GE is sole sponsor of NY Times print edition for a day The conglomerate also leveraged desktop, mobile and audio activations across the newspaper’s properties to showcase three new companies.  Adidas, Snapchat partner for exclusive Bitmoji Fashion Drop Users within the app can purchase a virtual yellow track jacket branded with the retailer’s signature three stripes for 250 Snap Tokens.  Sponsored Content by Data Axle Must-know email design trends for 2023 Our lookbook is filled with examples of real campaigns from high-performing brands. Leverage the 3 C’s of email design to hook your audiences into wanting more. Get your copy. Read more news Building Loyal Customer Relationships Beyond the App The past two years have upended traditional purchasing habits, putting brand loyalty under siege. Discover new engagement strategies to preserve customer loyalty in this upcoming webinar. Register Now From Our Library Playbook Sell Like a Futurist: 5 Trends That Will Define Your Brand’s Next Decade Custom content for Stylus Webinar - on demand New Engagement Strategies to Preserve Customer Loyalty Custom content for Vibes Playbook Leveraging Gift Cards The Right Way to Drive Holiday Sales Custom content for Tango Card Playbook Expanding into B2B: 5 Tips for Success Custom content for TreviPay Survey Report We Asked, They Answered: Five Insights from Shoppers on What They Want from Small Businesses Custom content for American Express View all resources What We’re Reading Digiday Whisper it: some advertisers still like Elon Musk’s Twitter CNBC Netflix co-CEO: Streamer likely to offer multiple ad-supported tiers Variety BuzzFeed Layoffs: Company Cuts 12% of Employees Suggest a story we should read Upcoming Events 08 DEC Webinar | 2 p.m. ET Planning the Perfect E-Commerce Strategy Presented by studioID and Coveo 14 DEC Webinar | 2 p.m. ET The Commerce Landscape is Shifting, Quickly. How to Adapt and Succeed Presented by studioID and Bazaarvoice Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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