Dec. 5 - Keurig Dr Pepper battles controversy | Hotels lean on first-party data for revenue gains

Hotel brands boost revenue after harnessing first-party data, report finds; Disney Advertising enhances clean room capabilities with VideoAmp partnership; An industry in motion: the greatest forces shaping marketing in 2022 View online | Signup | Forward

Daily Dive Dec.​ 5,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — T-Mobile for Business Learn about 5Gs impact on performance based connectivity Advance your digital transformation with network solutions designed for your needs. Learn more.   Keurig Dr Pepper defends agency payment terms decried as ‘corporate bullying’ At issue is the beverage giant’s 360-day proviso, meaning whoever it chooses as a partner would go nearly a year without full compensation. Hotel brands boost revenue after harnessing first-party data, report finds With their widely used loyalty programs, hotel brands are sitting on a wealth of first-party data that can be used to better cater to target consumers. Disney Advertising enhances clean room capabilities with VideoAmp partnership Ahead of the launch of a Disney+ ad-supported tier, the media giant boosts a privacy-minded method for creating audience-based matches across platforms.  Sponsored Content by Grammarly Business Zoom’s marketing team saves 7,000+ hours on writing Tight budgets are looming. Cut opportunity costs to do more high-value work in less time in 2023. An industry in motion: the greatest forces shaping marketing in 2022 After another tumultuous year, Marketing Dive has gathered the stories that key into the biggest industry developments, whether related to emerging channels or striking the right tone. Read more news Building Loyal Customer Relationships Beyond the App The past two years have upended traditional purchasing habits, putting brand loyalty under siege. Discover new engagement strategies to preserve customer loyalty in this upcoming webinar. Register Now From Our Library Playbook Sell Like a Futurist: 5 Trends That Will Define Your Brand’s Next Decade Custom content for Stylus Webinar - on demand New Engagement Strategies to Preserve Customer Loyalty Custom content for Vibes Playbook Leveraging Gift Cards The Right Way to Drive Holiday Sales Custom content for Tango Card Playbook Expanding into B2B: 5 Tips for Success Custom content for TreviPay Survey Report We Asked, They Answered: Five Insights from Shoppers on What They Want from Small Businesses Custom content for American Express View all resources What We’re Reading MediaPost GroupM Slashes U.S., Worldwide Estimates: Calls It ‘Normalization’ The Wall Street Journal From CNN to Paramount, Media Companies Cut Jobs as Pressures Mount Retail Dive Is Amazon done disrupting retail? Suggest a story we should read Upcoming Event 08 DEC Webinar | 2 p.m. ET Planning the Perfect E-Commerce Strategy Presented by studioID and Coveo Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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