Dec. 13 - Ad diversity slides | P&G’s Downy builds Super Bowl hype

Downy Unstopables recruits masked celebrity for build up to Super Bowl; Ethical AI use, product placement become bigger CMO priorities, Gartner says; 9 campaigns that boosted the mood in 2022; Agencies show signs of confidence in 2023 ad spend, survey finds View online | Signup | Forward

Daily Dive Dec.​ 13,​ 2022 | Today’s news and insights for marketing leaders Diverse representation in video ads receded in 2022, analysis finds A study of one million video ads running between 2019 and 2022 found Hispanic representation the most severely impacted, hitting a four-year low. Downy Unstopables recruits masked celebrity for build up to Super Bowl The P&G brand is teasing what’s to come for its game day commercial through a series of ad spots and social media activations. Ethical AI use, product placement become bigger CMO priorities, Gartner says By 2025, the firm predicts 70% of CMOs will rank accountability for ethical AI marketing a top concern. Sponsored Content by Grammarly Business Tone is business-critical in 2023: Why static brand guidelines won’t work AI-powered communication assistance is one way brands can meet evolving customer expectations with authentic communication and scalable solutions. Deep Dive 9 campaigns that boosted the mood in 2022 Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise.  Agencies show signs of confidence in 2023 ad spend, survey finds The survey by Pixability also sees agencies projecting ad spend growth in channels including CTV and YouTube. Read more news Featured Resources Sponsored Content by Acrolinx Greater Impact With Better Content [Guide] The Definitive Guide to Content Analytics [Guide] The Marketing Playbook for Content Creation [Ebook] The Ultimate Guide to Developing Your Company’s Tone of Voice From Our Library Infographic From First Date to True Love: How Relationship Marketing Powers New Customer Discovery & Brand Loyalty Custom content for CM Group Infographic Leverage Mobile Strategies to Attract Consumers On-the-Go Custom content for Waze Playbook How to Reach More Customers in Untapped Markets Custom content for Waze Trendline The era of personalization in retail Supported by Nuance Communications Infographic The Marketer’s Guide to the Third Space — Your Car Custom content for Waze View all resources What We’re Reading The Drum One Times Square: What Advertisers Need To Know About Renovation Of OOH Epicenter The Wall Street Journal YouTube Stars Cash In Video Rights for Millions of Dollars Digiday Here are the 2022 global media rankings by ad spend: Google, Facebook remain dominant - Alibaba, ByteDance in the mix Suggest a story we should read Upcoming Event 14 DEC Webinar | 2 p.m. ET The Commerce Landscape is Shifting, Quickly. How to Adapt and Succeed Presented by studioID and Bazaarvoice Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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