Dec. 8 - Coke streams holiday shorts on Amazon Prime | McCormick brings spice to Decentraland

McCormick spices up the metaverse with Decentraland experience; Lord & Taylor is latest to set up retail media network; Female CMOs are building some of fintech’s fastest-growing brands; Heineken tests attention-based metrics to track sponsorship success View online | Signup | Forward

Daily Dive Dec.​ 8,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — T-Mobile for Business Learn about 5Gs impact on performance based connectivity Advance your digital transformation with network solutions designed for your needs. Learn more.   Coke’s holiday strategy leans into streaming with Prime Video anthology A series of shorts come from a new “Real Magic Presents” banner and highlight diverse storytellers from around the globe. McCormick spices up the metaverse with Decentraland experience Users can interact with the chefs who inspired the brand’s inaugural flavor of the year, Vietnamese x Cajun Style Seasoning, and earn a virtual wearable.  Lord & Taylor is latest to set up retail media network The creation of a digital advertising business is an attempt by one of the country’s oldest department store brands to stay relevant in the 21st century. Sponsored Content by Grammarly Business Zoom’s marketing team save 7,000+ hours on writing Rapid global adoption put a world of pressure on internal and external comms teams at Zoom. See how Grammarly Business cut stress and rounds of edits. Download now. Female CMOs are building some of fintech’s fastest-growing brands They're "rapidly expanding financial services by ... creating brands that deeply resonate with their customers,” said Jennifer Tramontana, founder of fintech-focused marketing firm The Fletcher Group. UPDATED Heineken tests attention-based metrics to track sponsorship success Using a new APM measure, the beer marketer saw better-than-expected results and achieved the highest level of brand recall among Rock in Rio sponsors. Read more news Building Loyal Customer Relationships Beyond the App The past two years have upended traditional purchasing habits, putting brand loyalty under siege. Discover new engagement strategies to preserve customer loyalty in this upcoming webinar. Register Now From Our Library Playbook Sell Like a Futurist: 5 Trends That Will Define Your Brand’s Next Decade Custom content for Stylus Webinar - on demand New Engagement Strategies to Preserve Customer Loyalty Custom content for Vibes Playbook Leveraging Gift Cards The Right Way to Drive Holiday Sales Custom content for Tango Card Playbook Expanding into B2B: 5 Tips for Success Custom content for TreviPay Survey Report We Asked, They Answered: Five Insights from Shoppers on What They Want from Small Businesses Custom content for American Express View all resources What We’re Reading Variety Nielsen-Owned Gracenote to Track Disability Representation on TV (EXCLUSIVE) CNBC Sam Bankman-Fried lobbied for Taylor Swift deal as FTX bled cash and execs urged restraint Ad Age Ford CMO Suzy Deering abruptly departs Suggest a story we should read Upcoming Events 08 DEC Webinar | 2 p.m. ET Planning the Perfect E-Commerce Strategy Presented by studioID and Coveo 14 DEC Webinar | 2 p.m. ET The Commerce Landscape is Shifting, Quickly. How to Adapt and Succeed Presented by studioID and Bazaarvoice Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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