Dec. 19 - Tracking every ad of Super Bowl LVII | NYX brings makeup to Roblox’s iHeartLand

NYX launches new makeup collection on Roblox; Social media ad spend vulnerable as trust declines further, survey finds; What this year’s World Cup says about marketing amid political strife View online | Signup | Forward

Daily Dive Dec.​ 19,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Qualtrics Consumers want a more human connection in 2023 Our 2023 Consumer Trends Report explains why marketers need to focus on human connections with consumers, and how to do it in a digital world. Learn more.   Note from the editor Dear readers, Super Bowl LVII is still two months away, but planning for advertising’s biggest event of the year is well underway. To help you keep a pulse on what brands have in store for the big game, Marketing Dive created a Super Bowl LVII ad tracker that we will continuously update on the road to State Farm Stadium in Glendale, Arizona. Be sure to tune in here ahead of the Feb. 12 match for the latest news on every advertising play. As always, thanks for reading. Jess Deyo Editor, Marketing Dive Email Tracker Ad blitz: Tracking every marketing play for Super Bowl LVII The lead-up to the big game comes amid tough economic times and sponsorship switch-ups. Tune in here for updates on all of the brand announcements ahead of kickoff on Feb. 12. NYX launches new makeup collection on Roblox The beauty brand set up shop in iHeartLand, allowing consumers to interact virtually with its latest shades and products.  Social media ad spend vulnerable as trust declines further, survey finds Two-thirds of media executives cite transparency issues as a reason to cut back on spend, per an IAS report. Sponsored Content by Grammarly Business Zoom’s marketing team save 7,000+ hours on writing Rapid global adoption put a world of pressure on internal and external comms teams at Zoom. See how Grammarly Business cut stress and rounds of edits. Download now. What this year’s World Cup says about marketing amid political strife The FIFA World Cup, which ended Sunday, has proven challenging for sponsors as the event found itself surrounded by controversy.  Read more news Incentivizing Holiday Consumers With Digital Gift Cards Gift cards are a sales differentiator, motivating consumers to make time-sensitive purchases, especially during the holidays. Learn why implementing a rewards program should be a top priority in this playbook. Download Now From Our Library Webinar - on demand Doubling Down on First-Party Data While Navigating Evolving Privacy Standards Custom content for BlueConic Playbook Expanding into B2B: 5 Tips for Success Custom content for TreviPay Webinar - on demand Planning the Perfect E-Commerce Strategy Custom content for Coveo Survey Report We Asked, They Answered: Five Insights from Shoppers on What They Want from Small Businesses Custom content for American Express Playbook 3 Pain Points Agencies Must Overcome to Turn Data Into Action Custom content for NinjaCat View all resources What We’re Reading The Wall Street Journal Epic Games, Maker of ‘Fortnite,’ to Pay $520 Million to Resolve FTC Allegations Bloomberg Facebook’s Meta Will Devote 20% of Costs to Metaverse Next Year Digiday A bill to ban TikTok is gaining traction in Congress, and with some marketers Suggest a story we should read Company Announcements Press releases from companies in your industry. Peech Raises $8.3 Million Seed to Launch Generative AI Platform that Automatically Turns In-House Content into Professional Branded Videos Press release from Peech Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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