Dec. 12 - 9 campaigns that rose above in 2022 | Starbucks NFT rewards arrive in beta

Starbucks ties NFTs to loyalty program in beta launch; Amazon rolls out TikTok-like shopping feature; Doritos launches #NameThatTriangle social media contest; Campaign Trail: Duracell swaps product focus for emotionally led holiday ads View online | Signup | Forward

Daily Dive Dec.​ 12,​ 2022 | Today’s news and insights for marketing leaders Deep Dive 9 campaigns that boosted the mood in 2022 Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise.  Starbucks ties NFTs to loyalty program in beta launch Starbucks Odyssey allows users to complete interactive challenges in exchange for NFTs and rewards points that unlock exclusive experiences. Amazon rolls out TikTok-like shopping feature The new shoppable content function will allow consumers to buy from videos or photos directly within the app. Sponsored Content by Grammarly Business Tone is business-critical in 2023: Why static brand guidelines won’t work AI-powered communication assistance is one way brands can meet evolving customer expectations with authentic communication and scalable solutions. Doritos launches #NameThatTriangle social media contest Consumers can submit a photo of their triangle-inspired haircut on Instagram or Twitter for the chance to win tickets to the Super Bowl LVII. Column Campaign Trail: Duracell swaps product focus for emotionally led holiday ads Along with changing up its messaging strategy, the battery marketer is taking a different approach to social with a spotlight on its new TikTok creator program. Chevron integrates its US fueling applications to Apple CarPlay The first-of-its-kind tie-up allows drivers to purchase fuel from their car dashboard, with the purchase tied to the energy company’s rewards program.  Read more news Featured Resources Sponsored Content by Acrolinx Greater Impact With Better Content [Guide] The Definitive Guide to Content Analytics [Guide] The Marketing Playbook for Content Creation [Ebook] The Ultimate Guide to Developing Your Company’s Tone of Voice From Our Library Infographic From First Date to True Love: How Relationship Marketing Powers New Customer Discovery & Brand Loyalty Custom content for CM Group Infographic Leverage Mobile Strategies to Attract Consumers On-the-Go Custom content for Waze Playbook How to Reach More Customers in Untapped Markets Custom content for Waze Trendline The era of personalization in retail Supported by Nuance Communications Infographic The Marketer’s Guide to the Third Space — Your Car Custom content for Waze View all resources What We’re Reading The Wall Street Journal Tumblr Shoots for a Comeback With Users and Advertisers Digiday Publishers prime their YouTube Shorts strategies ahead of next year’s revenue-sharing program MediaPost FIFA World Cup: $213.6M In National TV Ads - 8.4B Impressions So Far Suggest a story we should read Upcoming Event 14 DEC Webinar | 2 p.m. ET The Commerce Landscape is Shifting, Quickly. How to Adapt and Succeed Presented by studioID and Bazaarvoice Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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