July 5 - Birkenstock embraces ugly feet in global campaign | Diageo purchases flavor matching company Vivanda

Diageo buys flavor tech company to streamline drink exploration, path to purchase; Economic woes impact travel outlook for Gen Z and millennials, study finds; Coke celebrates summer with AR music experience on Snapchat; Campaign Trail: The Body Shop weaponizes graphics to take on anti-LGBTQ bills View online | Signup | Forward

Daily Dive July​ 5,​ 2022 | Today's news and insights for marketing leaders   TRENDLINE How Brands Can Successfully Reach Gen Z The Gen Z demographic remains one of the most diverse and unconventional to market to. Learn how brands like Nike and ASOS are appealing to younger consumers in this Trendline.   Birkenstock's first paid global campaign says feet are 'Ugly for a Reason' The effort with The New York Times’ T Brand Studio features a documentary series about the evolution of the foot and how that informed the brand’s orthopedic focus. Diageo buys flavor tech company to streamline drink exploration, path to purchase The world’s second largest distiller is hoping to match consumers — especially young ones — with a whiskey, eliminating the costly experimentation process. Economic woes impact travel outlook for Gen Z and millennials, study finds As the world goes digital and prices continue to skyrocket, two generations have agreed on one thing: less is more. Coke celebrates summer with AR music experience on Snapchat The AR content in the photo-messaging app features Australian rapper The Kid Laroi performing a new song. Column Campaign Trail: The Body Shop weaponizes graphics to take on anti-LGBTQ bills The beauty brand spelled out support for a wide range of sexual orientations and gender identities as part of efforts to combat bills like Florida's so-called "Don't Say Gay" law, which goes into effect today. Opinion What CPGs should know as value of data skyrockets The end of third-party cookies is looming, but that's just one data shift bound to impact the consumer market. Read more news The Future of Cookie-Less Marketing Marketing spend on data is surging as marketers increasingly experiment with cookie alternatives. Explore how brands are planning to navigate the data landscape after third-party cookie deprecation. Access Now From Our Library Playbook How to Pinpoint Hidden Retail Revenue Opportunities Noogata Webinar - on demand Essential Strategies & Tips for Working with Walmart.com WhyteSpyder Playbook A Translation Solution that Grows with Your Content Smartling Trendline How personalization shapes the retail industry Snowflake View all resources What We're Reading Bloomberg Spotify’s Joe Rogan-Powered Podcast Bet Hasn’t Paid Off Ad Age NielsenIQ to Merge With GFK Expanding Reach for Retail Measurement Companies Digiday 'Advertising has taken a hit': The crypto crisis has created an advertising vacuum Suggest a story we should read Upcoming Events 19 JUL Webinar | 2:00PM ET How to overcome data silos and unlock data-driven marketing Presented by StudioID and Snowflake 21 JUL Webinar | 2:00PM ET 2022 Gift Card Trends and Insights Presented by GiftNow Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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