July 1 - 'Stranger Things' placements pay off for Coke, Lacoste | The Body Shop says more than 'gay'

Campaign Trail: The Body Shop weaponizes graphics to take on anti-LGBTQ bills; Marriott ties Bonvoy to 'Gamer's Paradise' series focused on Asia; Nike attributes digital revenue growth to demand across mobile apps; Save A Lot puts private brands front and center in new ad campaign View online | Signup | Forward

Daily Dive July​ 1,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Nielsen Download Nielsen's State of Play Report Media choice has exploded. With growing streaming platform fragmentation, consumers are overwhelmed. Get the data and insights to deliver on the future of streaming.   Note from the editor Marketing Dive will not publish a newsletter on Monday, July 4, in recognition of Independence Day. We'll be back in your inbox on Tuesday. In the meantime, dig into how economic concerns and environmental protests rubbed up against the “we’re back” attitude at last week's Cannes Lions and what Save A Lot putting its private labels front and center means for mainstream brands. As always, thanks for reading. Chris Kelly Reporter, Marketing Dive Email Coke, Lacoste see significant value for 'Stranger Things' product placements Ahead of the premiere of the second volume of the fourth season, YouGov Stream released data on the value of exposure for brands featured in the show. Column Campaign Trail: The Body Shop weaponizes graphics to take on anti-LGBTQ bills The beauty brand spelled out support for a wide range of sexual orientations and gender identities as part of efforts to combat bills like Florida's so-called "Don't Say Gay" law, which goes into effect today. Marriott ties Bonvoy to 'Gamer's Paradise' series focused on Asia The digital variety show, which was produced by One Esports, airs in 15 installments that showcase gaming’s diversity in the region. MARKETING DIVE TRENDLINE How prepared is the ad industry for a cookie-less future? Marketing spend on data continues to surge and brands are increasingly experimenting with cookie alternatives to get ahead of a ‘measurement blackout’. Learn the latest in this Trendline. Nike attributes digital revenue growth to demand across mobile apps The sportswear giant saw the highest traffic for its commerce app yet with a campaign celebrating the brand’s 50th anniversary. Save A Lot puts private brands front and center in new ad campaign The video spots, which show store brands muscling out their mainstream equivalents, underscore the growing importance of private label in connecting with shoppers amid ongoing high inflation. Read more news The Secret Behind Pfizer's Successful Rebranding Hear from marketing experts at Pfizer and Allspring Global Investments about the forces behind their recent rebranding initiatives and what they would do differently in the future in this webinar. Watch Now From Our Library Trendline How marketers are reaching Gen Z Playbook How DTC Brands Can Optimize Growth Through Inflation Scalefast Trendline The evolution of stores in 2022 Trendline How personalization shapes the retail industry Snowflake View all resources What We're Reading Vox Why brands are obsessed with building community ProPublica Google Allowed a Sanctioned Russian Ad Company to Harvest User Data for Months The Wall Street Journal Black-Owned Media Venture Eyes Big Acquisitions, Including Bustle Parent Suggest a story we should read Upcoming Events 19 JUL Webinar | 2:00PM ET How to overcome data silos and unlock data-driven marketing Presented by StudioID and Snowflake 21 JUL Webinar | 2:00PM ET 2022 Gift Card Trends and Insights Presented by GiftNow Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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