June 8 - Dollar General bolsters media network | Catalina, Volta power DOOH at EV stations
Catalina, Volta energize DOOH partnership around EV charging stations; SMI acquired by PE firm as advertisers demand data-driven insights; Google aims for more immersive ads and better AI optimization
The discount chain, which has benefited from inflationary trends, is adding new tech partners such as The Trade Desk in the race to secure more brand dollars.
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