June 7 - McDonald's boot camp diversifies marketing pipeline | Bubly champions LGBTQ chosen families

PepsiCo's Bubly illustrates importance of LGBTQ chosen families for Pride; Google aims for more immersive ads and better AI optimization; Absolut mixes cocktail personalities in biggest campaign in over a decade; PepsiCo's head of esports on leveling up an 'always-on' strategy View online | Signup | Forward

Daily Dive June​ 7,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Trackonomics Automation tool for publishers to increase their revenue Need a solution to protect, streamline and optimize your affiliate programs, as well as grow your commerce content? Get started with Trackonomics.   McDonald's hosts marketing boot camp with nonprofit to diversify talent pipeline Participants will operate a pop-up agency and have the opportunity to interview for positions with Wieden + Kennedy and The Golin Group. PepsiCo's Bubly illustrates importance of LGBTQ chosen families for Pride A video short calls attention to how safe spaces form bonds in the community, while the brand is issuing financial grants to struggling venues. Google aims for more immersive ads and better AI optimization The expansion of visual search for mobile shopping comes as smartphones drive e-commerce growth and TikTok influences the space.  Sponsored Content by Data Axle Crawl, walk, run: the CTV advertising playbook CTV is a "must-have" in your omnichannel campaigns. Data Axle's new CTV Playbook has tactics and inspiration for marketers of all levels. Download your copy. Absolut mixes cocktail personalities in biggest campaign in over a decade Pam Forbus, CMO of parent company Pernod Ricard North America, explains how the multiyear effort serves as a metaphor for a fraught global moment. Q&A PepsiCo's head of esports on leveling up an 'always-on' strategy A tie-up between Rockstar Energy and esports organization NRG reflects how the marketer is deepening ties to stakeholders as gaming grows in popularity. Deep Dive Banks eye first-mover advantage to embracing the metaverse Banks are carving out their own spaces in the metaverse, a virtual world estimated to represent a $1 trillion market opportunity. Read more news Featured Resources Sponsored Content by StackAdapt Programmatic Must-Reads: How To Develop a Business Case for Programmatic The Ultimate Guide to Contextual Advertising Your Guide to Programmatic Audio From Our Library Webinar - on demand Four Tips for Scaling Your E-commerce Growth With a Marketplace in 2022 Marketplacer Infographic The Grocery World Is Changing: Here’s How to Get on Board Salesforce Playbook The Top 5 Ways Retailers Can Improve Their Checkout Experience Bolt Playbook The Top 5 Influencer Marketing Questions Answered Engine Media Playbook A Translation Solution that Grows with Your Content Smartling View all resources What We're Reading CNBC Ben & Jerry’s galvanizes customers to lobby for tighter gun laws after Texas, New York mass shootings The Wall Street Journal Elon Musk Threatens to End Twitter Deal Over Lack of Information on Spam Accounts The Verge NBA Top Shot seemed like a slam dunk — so why are some collectors crying foul? Adweek Vox Media Launches Concert SSP in Partnership With the Trade Desk Suggest a story we should read Upcoming Events 16 JUN Webinar | 1:00PM ET Brand Change Done Right: Two Companies Share the Secrets Behind Their Successful Rebranding Presented by StudioID and BrandActive 16 JUN Webinar | 2:00PM ET Building a TikTok Strategy That’s Right for Your Brand Presented by Khoros 23 JUN Webinar | 2:00PM ET Essential Strategies & Tips for Working with Walmart.com Presented by WhyteSpyder 30 JUN Webinar | 2:00PM ET 4 Truths That Prove Programmatic Is Easier Than You Think Presented by StackAdapt Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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