June 6 - PepsiCo details 'always-on' esports strategy | Absolut pours biggest campaign in over a decade

Absolut mixes cocktail personalities in biggest campaign in over a decade; Wonderful Pistachios deploys baby Groot for plant-based protein push; Banks eye first-mover advantage to embracing the metaverse; Campaign Trail: Beats by Dre showcases crossover between basketball, hip-hop and ads View online | Signup | Forward

Daily Dive June​ 6,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Trackonomics Automation tool for publishers to increase their revenue Need a solution to protect, streamline and optimize your affiliate programs, as well as grow your commerce content? Get started with Trackonomics.   Q&A PepsiCo's head of esports on leveling up an 'always-on' strategy A tie-up between Rockstar Energy and esports organization NRG reflects how the marketer is deepening ties to stakeholders as gaming grows in popularity. Absolut mixes cocktail personalities in biggest campaign in over a decade Pam Forbus, CMO of parent company Pernod Ricard North America, explains how the multiyear effort serves as a metaphor for a fraught global moment. Wonderful Pistachios deploys baby Groot for plant-based protein push A campaign features custom packaging exclusive to Walmart in the U.S. and lines up with a new Disney+ series centered on the cutesy, tree-like character. Sponsored Content by Hootsuite Struggling to measure your social advertising ROI? Shut everything off Measuring social ROI doesn't have to be hard. Read our guide for exclusive tips that'll help you prove social’s value. Deep Dive Banks eye first-mover advantage to embracing the metaverse Banks are carving out their own spaces in the metaverse, a virtual world estimated to represent a $1 trillion market opportunity. Column Campaign Trail: Beats by Dre showcases crossover between basketball, hip-hop and ads The brand tapped NBA All Star Ja Morant and rapper Lil Baby to reimagine 20-year-old spots — by another company — with a modern audience in mind. Read more news Featured Resources Sponsored Content by StackAdapt Programmatic Must-Reads: How To Develop a Business Case for Programmatic The Ultimate Guide to Contextual Advertising Your Guide to Programmatic Audio From Our Library Webinar - on demand Four Tips for Scaling Your E-commerce Growth With a Marketplace in 2022 Marketplacer Infographic The Grocery World Is Changing: Here’s How to Get on Board Salesforce Playbook The Top 5 Ways Retailers Can Improve Their Checkout Experience Bolt Playbook The Top 5 Influencer Marketing Questions Answered Engine Media Playbook A Translation Solution that Grows with Your Content Smartling View all resources What We're Reading MediaPost Ford CEO Disses Advertising, Super Bowl Spots Reuters Burger King caught in complex legal web, thwarting Russia exit CNBC Amazon CEO of Worldwide Consumer Dave Clark resigns Retail Dive Pinterest to acquire AI shopping platform The Yes Suggest a story we should read Upcoming Events 16 JUN Webinar | 1:00PM ET Brand Change Done Right: Two Companies Share the Secrets Behind Their Successful Rebranding Presented by StudioID and BrandActive 16 JUN Webinar | 2:00PM ET Building a TikTok Strategy That’s Right for Your Brand Presented by Khoros 23 JUN Webinar | 2:00PM ET Essential Strategies & Tips for Working with Walmart.com Presented by WhyteSpyder 30 JUN Webinar | 2:00PM ET 4 Truths That Prove Programmatic Is Easier Than You Think Presented by StackAdapt Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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