June 3 - Beats by Dre showcases basketball, hip-hop crossover | Always, Tampax break gender barriers in esports

P&G's Always, Tampax sponsor esports tournament to break down gender barriers; KitKat challenges mobile users to AI-powered staring contest; TikTok helps brands manage cross-platform campaigns with new partners View online | Signup | Forward

Daily Dive June​ 3,​ 2022 | Today's news and insights for marketing leaders   TRENDLINE How Brands Can Successfully Market to Gen Z The Gen Z demographic remains one of the most diverse and unconventional to market to. Learn how brands like Nike and ASOS are appealing to younger consumers in this Trendline.   Column Campaign Trail: Beats by Dre showcases crossover between basketball, hip-hop and ads The brand tapped NBA All Star Ja Morant and rapper Lil Baby to reimagine 20-year-old spots — by another company — with a modern audience in mind. P&G's Always, Tampax sponsor esports tournament to break down gender barriers A new Astral Clash event is billed as one of the few pro opportunities for female-identifying players of the popular shooter game Valorant. KitKat challenges mobile users to AI-powered staring contest The game urges players to compete against other Instagram users and share their results using the #blinkchallenge hashtag. Sponsored Content by Adobe Everything you need to know about lead scoring Download our definitive guide and learn everything you need to know about implementing a lead scoring practice, managing your lead funnel and how it all contributes to the bottom line. Download now. TikTok helps brands manage cross-platform campaigns with new partners Brandwatch, Dash Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr and Sprout Social are TikTok's first approved content marketing partners. Read more news 6 Ways to Improve Brand Consistency Brand inconsistencies occur when organizations have no single source of truth for their messaging and digital assets. Learn how marketers can implement a unified strategy in this playbook. Access Now From Our Library Webinar - on demand Why Clean Rooms Are a Stepping Stone to Business Transformation LiveRamp Playbook Win Customers & Boost Business with Lease-to-Own Programs Katapult Webinar - on demand Data Collaboration for Retail and CPG: Optimize Supply Chain and Demand Forecasts Snowflake Trendline How marketers are preparing for a cookie-less world Playbook A Translation Solution that Grows with Your Content Smartling View all resources What We're Reading The Wall Street Journal Why Sheryl Sandberg Quit Facebook’s Meta Ad Age Cannes Lions 2022—7 things ad executives shouldn’t miss Food Dive Beer drinkers clinging to higher-priced brews as inflation rages, Molson Coors CEO says Suggest a story we should read Upcoming Events 16 JUN Webinar | 1:00PM ET Brand Change Done Right: Two Companies Share the Secrets Behind Their Successful Rebranding Presented by StudioID and BrandActive 30 JUN Webinar | 2:00PM ET 4 Truths That Prove Programmatic Is Easier Than You Think Presented by StackAdapt Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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