June 1 - Sprite taps global musicians to boost brand platform | Heineken gizmo battles work-life imbalance

Heineken devises bottle opener that shuts down work apps; Why the media network craze is just getting started; Brand rivalries that helped define modern marketing; Why many brands failed on their antiracist promises — and it didn't matter View online | Signup | Forward

Daily Dive June​ 1,​ 2022 | Today's news and insights for marketing leaders   TRENDLINE How Brands Can Successfully Market to Gen Z The Gen Z demographic remains one of the most diverse and unconventional to market to. Learn how brands like Nike and ASOS are appealing to younger consumers in this Trendline.   Sprite taps international musicians for first global brand platform Under the new "Heat Happens" global narrative, rising artists will interpret a hook written by award-winning musician James Blake. Heineken devises bottle opener that shuts down work apps A bid at addressing the pandemic's work-life imbalance, the functional gizmo complements a new brand platform tackling tired cliches. UPDATED Why the media network craze is just getting started Marriott’s push to sell more digital advertising marked a first for the hospitality industry, but marketers shouldn’t be surprised if verticals from airlines to financial services follow suit.  Sponsored Content by Adobe Competitive advantage starts with a stronger strategy Download our interactive worksheet to learn how you can build and strengthen your digital marketing strategy to give your business a competitive edge. Download now. Deep Dive Brand rivalries that helped define modern marketing In this series, Marketing Dive explores enduring showdowns that have shaped the industry and how those dynamics are again shifting as brands prep for a post-pandemic world. Opinion Why many brands failed on their antiracist promises — and it didn't matter Two years after George Floyd was murdered, the brands that have created new playbooks for building better antiracist businesses matter most. Read more news 6 Ways to Improve Brand Consistency Brand inconsistencies occur when organizations have no single source of truth for their messaging and digital assets. Learn how marketers can implement a unified strategy in this playbook. Access Now From Our Library Webinar - on demand Key Trends Defining the State and Future of Local Retail Podium Webinar - on demand Why Clean Rooms Are a Stepping Stone to Business Transformation LiveRamp Playbook Win Customers & Boost Business with Lease-to-Own Programs Katapult Webinar - on demand Data Collaboration for Retail and CPG: Optimize Supply Chain and Demand Forecasts Snowflake Trendline How marketers are preparing for a cookie-less world View all resources What We're Reading The Wall Street Journal Before Unilever, Nelson Peltz Took Aim at P&G’s ‘Thicket’ Food Dive Price dwarfs sustainability as a food purchase motivator: survey Ad Age Publicis Sapient launches program to help people displaced by Ukraine war Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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