Nov. 8 - Reese's Puffs blends Kaws art, AR game | How Dr. Squatch reaches Gen Z men on TikTok

How Dr. Squatch reaches Gen Z men with offbeat humor on TikTok; Study: Mobile gamers level up commitment to QSR digital ordering; Campaign Trail: Ikea's buff teddy bears safeguard holiday celebrations View online | Signup | Forward

Daily Dive Nov.​ 8,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — BlueConic Planning for the Third-Party Data Deprecation In this video interview, you will learn how to future- proof your data strategy and discover the challenges marketers must consider when navigating data deprecation. Watch now.   Reese's Puffs puts Kaws art at center of new packaging, AR game As part of the collaboration, the General Mills brand is selling $50 boxes of its cereal, marking the first time its packaging has come in blue. How Dr. Squatch reaches Gen Z men with offbeat humor on TikTok Putting $3.6 million toward TikTok ads so far this year, the digitally native brand has worked to create a distinct identity on apps where young men spend time. Study: Mobile gamers level up commitment to QSR digital ordering The growing number of mobile gamers ordering takeout via apps and websites could be pertinent to brands in the QSR space, per AdColony. Sponsored Content by Forrester Forrester's Planning Assumptions 2022: B2B Marketing Discover what will shape B2B marketing planning in 2002. Get the guide. Column Campaign Trail: Ikea's buff teddy bears safeguard holiday celebrations Extending the retailer's message around home as a sanctuary, a new ad shows a set of colorful bears helping a family bond without outside stressors. Read more news Featured Resources FROM: Ziflow Simplify How Your Team Reviews Creative Assets The Definitive Guide to Online Proofing 10 Best Practices for Optimizing the Review and Approval Process Checklist: Key Compliance Responsibilities for Every Marketing Role From Our Library Playbook 5 Strategies to Meet the Demands of Holiday 2021—and Beyond Listrak Webinar - on demand Optimizing Mobile App and Acquisition Strategy - Best Practices from AppsFlyer & Twitter AppsFlyer Webinar - on demand Is Your Marketing Ready to Meet the Demands of Holiday 2021 and Beyond? Listrak View all resources What We're Reading Digiday How God-is Rivera helped put Black Twitter in front of marketers MediaPost SSP Magnite Sees Q3, Q4 Ad Cancellations Due To Supply-Chain Issues Adweek How Halo Infinite's Marketing Is Building on the Franchise's Iconic, Immersive Advertising Suggest a story we should read Upcoming Event An Omnichannel Approach to Unplanned Purchases and Everyday Occasions Nov. 10, 2021 - Nov. 10, 2021 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. Side Door Expands Successful ‘Back To Live’ Program Worldwide, Offering Subsidies For Live and Virtual Shows Hosted In Unique Spaces Press release from Side Door Access Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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