Weekender: Cheetos deploys finger-scanning tech to unlock Bad Bunny, Adidas collaboration

Signup | Forward Weekender July​ 31,​ 2021 | A roundup of this week's most read stories

BROUGHT TO YOU BY — Adobe Are you ready for what comes next? Join us for Experience Makers Live August 31 – September 1, 2021 to keep the inspiration going.   Cheetos deploys finger-scanning tech to unlock Bad Bunny, Adidas collaboration An e-commerce experience asked fans to post photos of their fingers covered in Cheeto dust, or "Cheetle," to access a limited leisurewear collection. Campbell's commemorates updated soup can labels with NFT collection Proceeds will benefit Feeding America, and the brand will work with Ntwrk and Aerial to offset the carbon footprint of the NFT. Popeyes calls truce to chicken sandwich wars with nugget launch campaign After instigating a frenzy with its chicken sandwich launch, the chain will donate 1 million nuggets — including those from rivals — to promote its new offering. Sponsored Content by Thryv The ultimate CRM cleanup guide Deep clean bad data and organize your CRM. Sales and marketing will love you. Get the free guide now. Coca-Cola auctions its first NFTs as interest in metaverse grows The four-piece collection includes a jacket that can be "worn" in the 3D virtual reality platform Decentraland. Pizza Hut spins brand elements into 'Tastewear' capsule collection In its latest "Newstalgia" activation, the restaurant chain is making clothes that appeared in TV spots available for fans. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Unusual Olympics put digital, mobile marketing tactics to the test Dwindling viewer interest and the absence of live spectators this year mean brands must get more innovative to stand out. Featured Resources FROM: Nutshell For marketers who want to drive more sales... Email deliverability tips: How to get your messages into more inboxes The simple guide to email drip campaigns HubSpot alternatives: 7 feature-packed solutions that fit your budget From Our Library Webinar - on demand Unlocking Personalization Using Customer Data Amperity Webinar - on demand How Frette Uses AB Tasty to Optimize Experiences for a Luxury-Minded Audience AB Tasty Playbook How to Build Strong Relationships with Content Creators Lumanu Trendline The world of e-commerce post-pandemic Webinar - on demand Launching Successful Brands in the CPG space: A Case Study Upsiide View all resources Best of What We're Reading The Wall Street Journal Procter & Gamble Warns of Higher Costs and Slower Sales Ad Age Molson Coors Cuts 11 Economy Brands — Is Joe Sixpack An Endangered Species? CNBC Burger King parent earnings top estimates as domestic digital sales grow nearly 60% MediaPost Ad Industry Urges California To Retract 'Global Privacy Control' Mandate CNBC Yum Brands tops earnings estimates as sales rebound at Taco Bell, KFC and Pizza Hut Bloomberg NBA Plans Daily, Weekly Podcasts in New Deal With IHeart Media Suggest a story we should read Upcoming Events How AI-driven personalization is redefining customer loyalty Aug. 10, 2021 - Aug. 10, 2021 | Webinar 2pm ET Lifecycle Marketing and the 3 Biggest Points of Leverage for Consumer Brands Today Aug. 19, 2021 - Aug. 19, 2021 | Webinar 2pm ET The Role of Direct Mail in Your Digital Marketing Strategy Aug. 26, 2021 - Aug. 26, 2021 | Webinar 2 pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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