Weekender: Doritos rebrands Post Malone as Post Limón for new product push

View online | Sign up | Forward

Marketing Dive's Top News Weekender | Feb.​ 1,​ 2020 BROUGHT TO YOU BY — Claravine Digital best practices from top brands Join our free virtual event for digital thought leadership. Access over 20 on-demand presentations and interact with experts live over Slack. Reserve your spot. Doritos rebrands Post Malone as Post Limón for new product push After the spot debuted at last night's Grammy Awards, the rapper changed his name on social media to support the campaign. Planters halts #RIPeanut campaign after Kobe Bryant's death As sports fans mourn the loss of a celebrated athlete, consumers may have felt it in poor taste for the snack brand to playfully mourn its 104-year-old mascot. Popeyes sells athleisure inspired by Beyoncé's Ivy Park line New limited-edition apparel comes after some fans noticed the similarities between the singer's sold-out Adidas collection and the QSR chain's uniforms. Sports sponsorship spend to increase the most in a decade, report says Led by investment in the 2020 Olympics, worldwide sports sponsorships are expected to bring in $48.4 billion this year, up 5%. How Super Bowl regular Avocados From Mexico keeps its strategy fresh With its sixth consecutive appearance, the brand is angling for disruption with a blockchain tie-in and creative starring Molly Ringwald. Best of What We're Reading CNBC Coca-Cola stock rises as earnings meet estimates and Coke brand boosts sales Digiday Why brands are using in-house agencies for Super Bowl work The Wall Street Journal Consumers Say Presidential Campaigns Shouldn’t Advertise in the Super Bowl Digiday Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions The Drum How brands including Asics, SAP & Impossible Foods are using tech for good Bloomberg News Corp. Launches Knewz Platform as Google Search Alternative Suggest a story we should read From Our Library Playbook The Rise of AI-Enabled Customer Experiences By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Mobile Marketer | Social Media Today Connect With Us Twitter | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 7+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive is a product of Industry Dive, Inc.. 1575​ Eye St NW, 4th Floor, Washington,​ DC 20005. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip