Weekender: Campaign Trail: How Kimpton uses traveling art pop-ups to 'stay human'

View online | Sign up | Forward

Marketing Dive's Top News Weekender | Feb.​ 8,​ 2020 BROUGHT TO YOU BY — Marketing Dive Brand Studio Survey: Identity-Based Marketing We're conducting a quick pulse survey to learn how marketers are investing in identity management and personalized experiences. Share your insights for a $5 Starbucks gift card. Column Campaign Trail: How Kimpton uses traveling art pop-ups to 'stay human' In its first photography-focused effort, the brand leans into experiential exhibits that immerse guests' senses and emphasize connection and self-reflection. Starbucks ad inspired by transgender people testing out new names The coffee chain discovered transgender YouTubers sharing stories of trialing their new names on its cups. Burger King celebrates Harley Quinn's breakup in anti-Valentine's Day promotion By building a promotion around the narrative of scorned lovers, the brand could connect with consumers at a time when fewer are embracing the holiday. Chobani leans on master brand in new campaign for oat milk With "Almost Milk," the dairy heavyweight looks to leverage brand equity it's earned over the past decade as it expands into plant-based products. 'Kraft Mac is for lovers' in Valentine's Day campaign A cross-channel effort includes a contest in which consumers can win free products, along with candles and rose petals for a romantic date night. How Coke, Reese's turned Super Bowl ads into Amazon sales after the game Profitero's report suggests that viewers were wooed by some ads into buying products online. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Despite Super Bowl LIV's marketing deja vu, several ads break out Multibrand spots, ads supporting women, "Groundhog Day" and yes, the resurrection of Mr. Peanut, caused some of the biggest stir this year. Best of What We're Reading Ad Exchanger With Google’s Latest Policy Change, Publishers Feel Control Slipping Away MediaPost No Growth For Publicis Groupe In 2019 Ad Age Google Chrome begins third-party cookie evolution Adweek Barnes and Noble Pulls Diverse Book Covers Campaign After Online Backlash Digiday Walgreens is expanding its digital cooler doors ad network Ad Exchanger Disney Plus Comes Close To Hulu's Total Subs In One Quarter Suggest a story we should read From Our Library Playbook The Rise of AI-Enabled Customer Experiences By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Mobile Marketer | Social Media Today Connect With Us Twitter | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 7+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive is a product of Industry Dive, Inc.. 1575​ Eye St NW, 4th Floor, Washington,​ DC 20005. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip