Feb. 7 - Did Peloton spin mocked ad into win? | Pizza Hut refreshes marketing team with KFC know-how

Pizza Hut names new marketing leadership, looking to inject some KFC brand magic; Campaign Trail: How Kimpton uses traveling art pop-ups to 'stay human'; Coca-Cola becomes title sponsor of NASCAR's esports race; 56% of marketers think AI will negatively impact branding in 2020, study says View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Feb.​ 7,​ 2020 BROUGHT TO YOU BY — Marketing Dive Brand Studio Survey: Identity-Based Marketing We're conducting a quick pulse survey to learn how marketers are investing in identity management and personalized experiences. Share your insights for a $5 Starbucks gift card. Did Peloton spin its widely mocked 'Wife' ad into a win? The spot accused of sexism didn't appear to directly hurt revenue or subscriber growth, but the stationary bike maker has other problems to contend with. Pizza Hut names new marketing leadership, looking to inject some KFC brand magic KFC marketers George Felix and David Graves will become CMO and chief brand officer, respectively, as their sister brand seeks a turnaround. Column Campaign Trail: How Kimpton uses traveling art pop-ups to 'stay human' In its first photography-focused effort, the brand leans into experiential exhibits that immerse guests' senses and emphasize connection and self-reflection. Coca-Cola becomes title sponsor of NASCAR's esports race The beverage giant is the latest brand to attach its name to an esports series to reach the category's growing fan base. 56% of marketers think AI will negatively impact branding in 2020, study says While automation has benefited several marketing functions, maintaining creative excellence is a concern of many marketers. Opinion Corporate social responsibility emerges as content king in 2020 Super Bowl ads Considering relevance, brand persona and impact are key to marketing around CSR, says Lindsay Singleton, a Civic Responsibility Project board member. Read more news What We're Reading Mobile Marketer The 7 best Super Bowl social plays Digiday WTF is the CCPA’s definition of sale? Ad Exchanger With Google’s Latest Policy Change, Publishers Feel Control Slipping Away Glossy ‘CMO Clubs’: Portfolio brand leaders are looking to counterparts to solve problems Suggest a story we should read From Our Library Playbook The Rise of AI-Enabled Customer Experiences By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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