Feb. 5 - 'Kraft Mac is for lovers' on Valentine's Day | Why Super Bowl ads aimed for the heart

Why so many Super Bowl commercials aimed for the heart; Canada Goose taps Kate Upton as environmental brand ambassador; Despite Super Bowl LIV's marketing deja vu, several ads break out; FTC moves to block merger of Harry's and Schick maker View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Feb.​ 5,​ 2020 BROUGHT TO YOU BY — Marketing Dive Brand Studio Survey: Identity-Based Marketing We're conducting a quick pulse survey to learn how marketers are investing in identity management and personalized experiences. Share your insights for a $5 Starbucks gift card. 'Kraft Mac is for lovers' in Valentine's Day campaign A cross-channel effort includes a contest in which consumers can win free products, along with candles and rose petals for a romantic date night. Opinion Why so many Super Bowl commercials aimed for the heart The visceral nature of several big game ads comes as consumers demand authenticity and relatability, says UserTesting CMO Michelle Huff. Canada Goose taps Kate Upton as environmental brand ambassador Trying to shake animal rights criticism, the outerwear company embraces cause marketing in a new campaign and mini-documentary. Deep Dive Despite Super Bowl LIV's marketing deja vu, several ads break out Multibrand spots, ads supporting women, "Groundhog Day" and yes, the resurrection of Mr. Peanut, caused some of the biggest stir this year. FTC moves to block merger of Harry's and Schick maker The companies disputed the agency's contention that a takeover of the shaving brand would hurt consumers and are mulling their options. Chobani leans on master brand in new campaign for oat milk With "Almost Milk," the dairy heavyweight looks to leverage brand equity it's earned over the past decade as it expands into plant-based products. Read more news What We're Reading The Wall Street Journal Justice Department Ramps Up Google Probe, With Heavy Focus on Ad Tools Ad Exchanger Disney Plus Comes Close To Hulu's Total Subs In One Quarter Ad Age Bank of America consolidates advertising with Publicis Groupe Digiday ‘The Facebook of TV’: Roku rankles media companies as platform pushes The Roku Channel Suggest a story we should read From Our Library Playbook The Rise of AI-Enabled Customer Experiences By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Mobile Marketer | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 7+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive is a product of Industry Dive, Inc.. 1575​ Eye St NW, 4th Floor, Washington,​ DC 20005. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip