Feb. 10 - Taco Bell nabs ex-KFC exec | Quibi commands Oscars ad spotlight

Quibi commands advertising spotlight at sold-out Oscars show; Mars teams with Bumble on Valentine's Day experience in NYC; Schick maker calls off Harry's merger; Seventh Generation brings climate change stance to new campaign View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Feb.​ 10,​ 2020 Taco Bell names former KFC exec Nikki Lawson as brand chief The taco chain sees an opportunity to continue to push the brand past its positioning as a QSR, Yum Brands CEO Mark King said in a statement.  Quibi commands advertising spotlight at sold-out Oscars show ABC reportedly charged up to $2.8 million per 30-second spot, up from last year's average of $1.98 million. Mars teams with Bumble on Valentine's Day experience in NYC Aimed at connecting with women who wish to spend the holiday bonding with friends, the pop-up will offer free manicures and dating profile advice. Sponsored Content by Oracle Netsuite Ebook: Netsuite's guide to VC funding Download this ebook to receive your start-to-finish guide on acquiring VC funding. Download the ebook now. UPDATED Schick maker calls off Harry's merger The grooming startup informed Edgewell that it intends to sue, a lawsuit which its would-be suitor told the SEC "has no merit." Seventh Generation brings climate change stance to new campaign Paying tribute to the past, the effort urges people to join the Unilever brand in working to ensure the Earth is habitable for future generations. Did Peloton spin its widely mocked 'Wife' ad into a win? The spot accused of sexism didn't appear to directly hurt revenue or subscriber growth, but the stationary bike maker has other problems to contend with. Column Campaign Trail: How Kimpton uses traveling art pop-ups to 'stay human' In its first photography-focused effort, the brand leans into experiential exhibits that immerse guests' senses and emphasize connection and self-reflection. Read more news What We're Reading Adweek Casper’s IPO Leaves the DTC Industry With More Questions than Answers Digiday In the absence of third-party cookies, publishers are building walled gardens of their own Ad Age The toy industry sees an upside to marking to big kids The Drum ‘The future of business has feelings’: SAP’s global CMO on championing purpose-driven companies Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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