Dec. 5 - KFC Firelogs are back | Coty revamps internal ad-tech, digital media unit

Coty is revamping its internal ad-tech and digital media unit; Pantone enlivens 2020 Color of the Year pick with slew of multisensory experiences; Google will adopt IAB Tech Lab's standards for California privacy law; White Claw, Impossible Foods and Kind Snacks are among 2019's fastest growing brands View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Dec.​ 5,​ 2019 KFC brings back its fried chicken-scented Firelogs The logs, made from recycled materials via a partnership with Enviro-Log, will be available exclusively on Walmart's website. Coty is revamping its internal ad-tech and digital media unit Digital media services previously handled by Beamly, which Coty acquired in 2015, will move to Publicis' Zenith agency. Pantone enlivens 2020 Color of the Year pick with slew of multisensory experiences Partners like Adobe and FedEx will help consumers experience the "solid and dependable" Classic Blue in ways beyond the visual. Sponsored Content by Marketing Dive Brand Studio The best way to advance your marketing career Higher education is the best way to advance your career, especially in dynamic fields like marketing. Learn more about the unique opportunities made available through higher education in our playbook. Google will adopt IAB Tech Lab's standards for California privacy law Google Ad Manager, AdSense, AdMob and DV360 platforms will support the California Consumer Privacy Act on Jan. 1. White Claw, Impossible Foods and Kind Snacks are among 2019's fastest growing brands The food and beverage industry dominated Morning Consult's annual rankings, with 11 of the top 20 spots going to CPG brands and delivery services. Read more news What We're Reading CNBC Peloton responds to ad criticism, says it’s ‘disappointed in how some have misinterpreted’ the spot Adweek Burger King’s Surprisingly Political Ad in the U.K. Takes Aim at Brexit CNN Viacom and CBS are now the same company. What's next? The Wall Street Journal FTC Faces Push to Study Ads Targeting Children Suggest a story we should read From Our Library Trendline How Retail Marketers are Engaging Gen Z View all resources Upcoming Event Revolutionize Your Business with Self-Service Analytics Dec. 17, 2019 - Dec. 17, 2019 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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