June 2 - Sheryl Sandberg resigns as Meta reaches crossroads | Tostitos helps people avoid summer FOMO

Tostitos teams with Dan Levy to help people avoid summer FOMO; Prada plans monthly product, NFT drops; Why many brands failed on their antiracist promises — and it didn't matter View online | Signup | Forward

Daily Dive June​ 2,​ 2022 | Today's news and insights for marketing leaders   TRENDLINE How Brands Can Successfully Market to Gen Z The Gen Z demographic remains one of the most diverse and unconventional to market to. Learn how brands like Nike and ASOS are appealing to younger consumers in this Trendline.   Sheryl Sandberg resigns from Meta as ad behemoth reaches crossroads It’s hard to overstate the impact the executive had on building one of the most formidable digital platforms, but also difficult to separate that role from Facebook's struggles. Tostitos teams with Dan Levy to help people avoid summer FOMO The Frito-Lay brand's Snapchat lens lets friends play a game called "FOMO or F No!" which will feature in an ad during the MTV Movie & TV Awards. Prada plans monthly product, NFT drops Along with launching a Discord server, the brand will host online events where shoppers can buy limited-edition items and receive accompanying NFTs. MARKETING DIVE TRENDLINE How prepared is the ad industry for a cookie-less future? Marketing spend on data continues to surge and brands are increasingly experimenting with cookie alternatives to get ahead of a ‘measurement blackout’. Learn the latest in this Trendline. Opinion Why many brands failed on their antiracist promises — and it didn't matter Two years after George Floyd was murdered, the brands that have created new playbooks for building better antiracist businesses matter most. Read more news 6 Ways to Improve Brand Consistency Brand inconsistencies occur when organizations have no single source of truth for their messaging and digital assets. Learn how marketers can implement a unified strategy in this playbook. Access Now From Our Library Webinar - on demand Key Trends Defining the State and Future of Local Retail Podium Webinar - on demand Why Clean Rooms Are a Stepping Stone to Business Transformation LiveRamp Playbook Win Customers & Boost Business with Lease-to-Own Programs Katapult Webinar - on demand Data Collaboration for Retail and CPG: Optimize Supply Chain and Demand Forecasts Snowflake Trendline How marketers are preparing for a cookie-less world View all resources What We're Reading Bloomberg Inside Twitter, Shuffled Jobs and Elon Musk Tweets Dampen Morale The Wall Street Journal Cannabis Companies Try the Metaverse as a New Marketing Platform Adweek Brands Show Up in Unique Ways at Women's College Softball World Series Digiday In ad tech, disintermediation is heating up Suggest a story we should read Upcoming Events 16 JUN Webinar | 1:00PM ET Brand Change Done Right: Two Companies Share the Secrets Behind Their Successful Rebranding Presented by StudioID and BrandActive 30 JUN Webinar | 2:00PM ET 4 Truths That Prove Programmatic Is Easier Than You Think Presented by StackAdapt Company Announcements Press releases from companies in your industry. Digital Analytics Association Announces Diversity Scholarship in Marketing Analytics Press release from Digital Analytics Association Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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