Weekender: Burger King doles out crypto on Robinhood to boost loyalty program

Signup | Forward Weekender Nov.​ 6,​ 2021 | A roundup of this week's most read stories

BROUGHT TO YOU BY — impact.com Your holiday runway has started The holiday season is around the corner. Are your influencers ready? Learn more.   Burger King doles out crypto on Robinhood to boost loyalty program Royal Perks members could win Bitcoin, Ethereum and Dogecoin in a stunt that builds on the QSR's previous brand-building efforts. Amazon deepens measurement tools, brings display ads to Twitch livestreams The company's advertising business is focused on reach, relevance and results as brands contend with a fragmented media landscape and mounting omnichannel demands. McDonald's powers up 'Friendsgaming' livestream with FaZe Clan to unite gamers As part of the event riffing on the Friendsgiving concept, the duo created a merchandise pack of co-branded gaming gear and DoorDash delivery codes. Sponsored Content by ActionIQ Enterprise advertiser's guide to CX in a cookieless world Optimize your business-critical use cases following the death of the cookie. Download the guide. Why agencies remain primed for growth despite Q4's steep challenges Supply chain chaos has yet to meaningfully impact bottom lines as brands place longer-term bets on areas like e-commerce and data. Walmart to use AR, shoppable content to connect brands with consumers For the first time this holiday, the retailer is offering new omnichannel touchpoints, tools and partnerships. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Spirit brands concoct multisensory shindigs for next-gen experiential marketing Bombay Sapphire, Johnnie Walker and Grey Goose are some of the marketers using the tactic to explore innovation in ways that are specific to their products. Featured Resources FROM: Kaleyra Impact Customer Engagement with CPaaS Solutions [eBook] How Retailers Can Leverage Online Shopping, Omnichannel Service, and Personalization Trends for the 2021 Holiday Season [Case Study] Enhance customer touchpoints with digital methods [Case Study] Improve customer experience with WhatsApp From Our Library Survey Report The Role of Retail Data in the Modern Shopper Journey Inmar Intelligence Webinar - on demand 5 B2B Marketing Takeaways to Inform Your 2022 Marketing Plans Salesforce Webinar - on demand The B2B Buyer Has Changed. Your Marketing Should, Too Cvent Infographic Eliminate Merchandising and Marketing Misalignment Acxiom Webinar - on demand Optimizing Mobile App and Acquisition Strategy - Best Practices from AppsFlyer & Twitter AppsFlyer View all resources Best of What We're Reading Bloomberg Pinterest Gains After Reporting Profit That Tops Estimates AdExchanger To Accrue First-Party Data, Food & Beverage Brands Try Out Sales Gimmicks MediaPost SSP Magnite Sees Q3, Q4 Ad Cancellations Due to Supply-Chain Issues Ad Age Mondelēz plans to raise prices and ad spending in 2022 The Wall Street Journal TikTok Is Now on TV Screens. Is It Still TikTok? Adweek Roku Sees Slowdown in Account Growth as Supply Chain Issues Dent TV Market Suggest a story we should read Upcoming Event An Omnichannel Approach to Unplanned Purchases and Everyday Occasions Nov. 10, 2021 - Nov. 10, 2021 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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