Nov. 1 - Burger King doles out crypto on Robinhood | Lexus unveils 'emotionally intelligent' ad

Lexus takes personalization to new level with 'emotionally intelligent' ad; Mobile addressability evolves in new paradigm of device IDs, privacy focus; Can Facebook align with the values of the metaverse? View online | Signup | Forward

Daily Dive Nov.​ 1,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — impact.com Your holiday runway has started The holiday season is around the corner. Are your influencers ready? Learn more.   Burger King doles out crypto on Robinhood to boost loyalty program Royal Perks members could win Bitcoin, Ethereum and Dogecoin in a stunt that builds on the QSR's previous brand-building efforts. Lexus takes personalization to new level with 'emotionally intelligent' ad Using facial recognition, the ad adjusts to the viewer in a reflection of how the ES Self-Charging Hybrid recognizes cues and responds to the driver. Mobile addressability evolves in new paradigm of device IDs, privacy focus With cookies on their way out and Apple's tracking changes top of mind, panelists at Advertising Week discussed how traditional audience targeting must be reimagined for a privacy-first future. Sponsored Content by Code3 Succeed in Q4 and Q1 with thought leadership from Code3 Check out Code3's most popular blogs, articles from Forbe's Agency Council, how-to guides and more. Learn more. Opinion Can Facebook align with the values of the metaverse? The social behemoth's history of buying up other apps like Instagram and WhatsApp suggests motives of monopolizing the market — the antithesis of the metaverse's community pillar. Read more news Featured Resources FROM: Kaleyra Impact Customer Engagement with CPaaS Solutions [eBook] How Retailers Can Leverage Online Shopping, Omnichannel Service, and Personalization Trends for the 2021 Holiday Season [Case Study] Enhance customer touchpoints with digital methods [Case Study] Improve customer experience with WhatsApp From Our Library Webinar - on demand The Grand Re-Opening: How Retailers Can Motivate the In-Store Shopper Podium Webinar - on demand 5 B2B Marketing Takeaways to Inform Your 2022 Marketing Plans Salesforce Webinar - on demand Top Tactics to Increase Your Digital Gifting Revenue LoopCommerce Webinar - on demand The B2B Buyer Has Changed. Your Marketing Should, Too Cvent Infographic Eliminate Merchandising and Marketing Misalignment Acxiom View all resources What We're Reading Business Insider Apple's iPhone privacy upgrade cost Facebook, YouTube, Twitter, and Snap nearly $10 billion in ad revenue, report says Variety Roblox Is Finally Back Online; CEO Blames ‘Several Factors’ and Apologizes for Delay in Restoring Service CNBC The Facebook name was such a drag that employees referred to it as a ‘brand tax’ Suggest a story we should read Upcoming Events Optimize Your Mobile App and Acquisition Strategy - Best Practices from AppsFlyer & Twitter Nov. 4, 2021 - Nov. 4, 2021 | Webinar 2pm ET An Omnichannel Approach to Unplanned Purchases and Everyday Occasions Nov. 10, 2021 - Nov. 10, 2021 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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