Sept. 1 - How Mars measures emotions with AI | Lucky Charms album serenades consumers on digital

Lucky Charms drops album as General Mills embraces digital channels; Kantar: TikTok ad exposure nearly doubles, as does platform's trust among marketers; Bed Bath & Beyond brand chief departs after little over a year; WPP names Chief AI Officer as part of deal for Satalia View online | Signup | Forward

Daily Dive Sept.​ 1,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Columbia Business School Executive Education Chief Marketing Officer Program Connect with a global CMO network and access select Columbia Business School Executive Education alumni benefits. Apply now.   How Mars measures the emotional impact of video ads using AI tech A proprietary tool tracks eye and mouth movements so the company behind M&M's and Skittles can gauge whether a campaign is resonating or needs to be tweaked. Lucky Charms drops album as General Mills embraces digital channels Available on music streaming platforms, "Magically Delicious" features eight songs in different genres dedicated to the cereal's marshmallow charms. Kantar: TikTok ad exposure nearly doubles, as does platform's trust among marketers Several channels previously viewed as less popular, including mobile gaming and music streaming, saw gains amid the pandemic's radical shift to digital. Sponsored Content by Inmar, Inc. The pandemic isn't slowing down back-to-school spending This year, back-to-school spending is expected to grow 16% year-over-year up to $32.5 billion dollars. Bed Bath & Beyond brand chief departs after little over a year Chief Digital Officer Rafeh Masood on Monday took over Cindy Davis' duties on an interim basis, amid the retailer's private label push. WPP names Chief AI Officer as part of deal for Satalia The enterprise solutions provider is folding into Wunderman Thompson Commerce and will serve as a broader "hub of AI expertise" at WPP. Read more news Featured Resources FROM: Impact Influence Revenue Growth With Partnerships [ebook] Ultimate Guide to Affiliate Marketing [ebook] Ultimate Guide to Influencer Marketing [ebook] Four Ways Retailers Can Uncover Incremental Revenue From Our Library Webinar - on demand Uncovering New Customer Insights with Property Data CoreLogic Webinar - on demand The Future of Retail: Boost Customer Loyalty in the Digital World WNS Survey Report The Role of Retail Data in the Modern Shopper Journey Inmar Intelligence Trendline Why winning brands still look to agencies for help on culture Trendline The trends from 2020's holiday shopping season: what to expect in 2021 View all resources What We're Reading Adweek Pearl Milling Company Reintroduces Itself in First Spots Since Rebrand Ad Age LinkedIn tells advertisers it is shutting down Stories videos The New York Times The Silent Partner Cleaning Up Facebook for $500 Million a Year Suggest a story we should read Upcoming Event The Grand Re-Opening: How Retailers Can Motivate the In-Store Shopper Sept. 23, 2021 - Sept. 23, 2021 | Webinar 2 pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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