Sept. 21 - Subway sees sales lift after brand refresh | Burger King's matured NFT strategy

Burger King's NFT strategy matures beyond stunts toward real engagement; Omnicom creates bespoke agency for Mercedes-Benz; How the Kansas City Chiefs flip fandom into social engagement; Gatorade recruits student-athlete creators for TikTok sports series View online | Signup | Forward

Daily Dive Sept.​ 21,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — StackAdapt The Guide to Contextual Advertising Discover how this cookie-less targeting capability can enhance your campaigns and reach an engaged audience. Download now.   Subway records strongest August sales in 8 years on tails of brand refresh The overhaul, which includes a retooled menu and "never-ending" creative campaign, led to a 33% August sales lift at top-performing restaurants. Burger King's NFT strategy matures beyond stunts toward real engagement As part of the celeb-backed Keep It Real Meals, customers can scan QR codes and receive collectible game pieces that go toward other rewards. Omnicom creates bespoke agency for Mercedes-Benz The fully integrated, data-driven Team X will handle global media, brand and performance marketing activities for the automaker. MARKETING DIVE TRENDLINE Why winning brands like Taco Bell still look to agencies for help on culture The pandemic pushed brands to seek outside help in navigating rapidly growing digital channels like e-commerce. Learn how agencies are looking to sustain this newfound momentum in the second half of 2021 in this Trendline. How the Kansas City Chiefs flip fandom into social engagement Data crowning the franchise as the NFL's top social presence makes it a model for marketers hoping to break through on social media this season. Gatorade recruits student-athlete creators for TikTok sports series With the help of nine athletes in its new Social Squad, PepsiCo's sports drink brand is leaning more into mainstream mobile channels to organically reach younger users. Read more news Featured Resources FROM: Campaign Monitor Go-to resources to level up your email marketing [Tool] How do your emails rank against the competition? Find out here! [Article] 17 Email marketing metrics that every marketer needs to know [Course] Enroll in Email Academy, a free learning platform for marketers to sharpen their email skills From Our Library Webinar - on demand How AI-driven personalization is redefining customer loyalty ZS Webinar - on demand Lifecycle Marketing and the 3 Biggest Points of Leverage for Consumer Brands Today Simon Data Webinar - on demand 5 Ways to Improve Customer Engagement: Using SMS Messaging to Drive List Growth, Retention, and Conversions Upland Software Trendline The evolution of stores in 2021 View all resources What We're Reading MediaPost Twitter to Pay $809 Million to Settle Investor Claims Over User Metrics The Wall Street Journal Google to Buy New York City Office Building for $2.1 Billion Business Insider Waze CMO Erin Clift has quietly left amid leadership shakeup at the Google-owned company Variety CreatorIQ to Acquire Tribe Dynamics, Influencer-Marketing Analytics Firm, for About $70 Million Suggest a story we should read Upcoming Event The Grand Re-Opening: How Retailers Can Motivate the In-Store Shopper Sept. 23, 2021 - Sept. 23, 2021 | Webinar 2 pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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