Weekender: Campaign Trail: Samsung virtually embeds Charli XCX in fantastical worlds

Signup | Forward Weekender Sept.​ 11,​ 2021 | A roundup of this week's most read stories

BROUGHT TO YOU BY — Campaign Monitor Email templates that get results When it comes to email, design is important. With Campaign Monitor's drag-and-drop builder, you can create stunning emails quickly and easily. Try it for free.   Column Campaign Trail: Samsung virtually embeds Charli XCX in fantastical worlds An earbuds ad from R/GA links colorful scenes with dedicated soundscapes using an augmented reality-like technique called volumetric capture. Burger King introduces Keep It Real Meals after banning 120 artificial ingredients Mirroring McDonald's, the chain tapped celebrities to share their custom orders, but asked them to use their real names instead of stage personas. Anheuser-Busch taps new CMO, adds marketing role in C-suite shuffle The shakeup sees the brewing company making significant moves toward advancing its consumer-first media strategy. Sponsored Content by Inmar, Inc. The impact of in-store signage on consumer purchase decisions As in-store foot traffic increases, marketers need to reach audiences based on store behaviors. Here are three shopping behaviors to consider when creating your in-store marketing strategy. Gap plays on 15 minutes of fame with fall campaign profiling diverse tastemakers The optimistic effort captures the values and social impact of individuals like "Nomadland" director Chloé Zhao in 15-second video ads. Snickers wants NFL fans to get candid for campaign celebrating 'rookie mistakes' Photos, videos and written accounts of past errors will serve as a way for the Mars Wrigley brand to engage people throughout the regular season. Pepsi reimagines 'Grease' with Doja Cat to debut vintage soda shop flavors A modern take on "You're the One That I Want" celebrates the musical's 50th anniversary and spotlights new cream soda and black cherry variants. BROUGHT TO YOU BY — Stanford Online Free Webinar: Evolution of Story at Microsoft Steve Clayton, Chief Storyteller at Microsoft, will talk about his journey transforming the way Microsoft communicates, both internally and with the world. Register now! From Our Library Trendline The world of e-commerce post-pandemic Webinar - on demand Lifecycle Marketing and the 3 Biggest Points of Leverage for Consumer Brands Today Simon Data Playbook Why You Need to Throw Your Ideal Customer Profile Out the Window QuickPivot Playbook Have You Done Your Homework for a Profitable Back-to-School Season? Honey View all resources Best of What We're Reading Variety Epic Games Is Shutting Down Houseparty Social Video-Chat App Bloomberg Amazon to Sell a TV Line, Stepping Up Fight With Roku and Google QSR Magazine Chipotle Launches Creator Class Program to 'Supercharge' Creativity among Social Media Influencers Marketing Brew Brands are still playing ball with clickbait ad sites, advertising's roach that will survive the bomb Bloomberg NBC Sets Record for Super Bowl Ad Rates at $6.5 Million Ad Age Macy’s Thanksgiving Day Parade returns as in-person event Suggest a story we should read Upcoming Event The Grand Re-Opening: How Retailers Can Motivate the In-Store Shopper Sept. 23, 2021 - Sept. 23, 2021 | Webinar 2 pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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