Sept. 15 - Marketers exercise cautious optimism amid NFL kickoff | State Farm mascot cameos in NBA 2K22

State Farm's mascot debuts as first branded character in NBA 2K22; 'We're going back to the drawing board': DTC brands brace for more anti-tracking headaches; Pepsi breaks down recycling 101 with NFL stars amid sustainable transformation; S4 Capital raises guidance again as net revenue accelerates 66% in Q2 View online | Signup | Forward

Daily Dive Sept.​ 15,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — SEMrush Real-time SEO Writing Assistant Upload your copy, enter the target keywords and get dozens of useful recommendations on improving your content. Try it free today!   Deep Dive As NFL kicks off 2nd pandemic season, sports marketers exercise cautious optimism Even as concerns persist around the delta variant, brands feel more confident about their strategies, including the return of experiential tactics and expansion into sports betting. State Farm's mascot debuts as first branded character in NBA 2K22 Along with a Twitch livestream, the integration includes a digital storefront where players can buy in-game apparel inspired by Jake from State Farm. 'We're going back to the drawing board': DTC brands brace for more anti-tracking headaches Already saddled with the rising cost of customer acquisition, profitability for digitally native brands just got even more challenging. Sponsored Content by imre E-commerce everywhere: How to find a winning strategy for the new consumer experience Instead of jumping on every new commerce-enabled digital feature, brands would be well served to slow down and identify where best they can activate to drive the most value. Pepsi breaks down recycling 101 with NFL stars amid sustainable transformation A "Trash Talk" platform featuring player-led PSAs and an interactive game is part of a new initiative that spans the PepsiCo portfolio. S4 Capital raises guidance again as net revenue accelerates 66% in Q2 The company is poised to continue adding to its data, content and digital media capabilities, with a possible move into technology services. Read more news Featured Resources FROM: Nutshell Just say "no" to boring marketing content What is marketing? 25 experts define it in one sentence 7 welcome email templates for nurturing new customers The best marketing emails sent by our own customers, vol. 1 From Our Library Playbook How L'Oreal Surpassed Revenue Goals With an Elite Customer Experience Scalefast Survey Report Understand the Complex Journey of Shoppers With Omnichannel Criteo Webinar - on demand The Future of Retail: Boost Customer Loyalty in the Digital World WNS Trendline Why winning brands still look to agencies for help on culture Playbook Holiday 2021: What Retailers Need to Know to Navigate the Holiday Season Waze View all resources What We're Reading Bloomberg Walmart Teams With Ford, Argo to Launch Driverless Delivery Service AdExchanger IOS 15 Is Coming Out On Sept. 20, With The Paint Barely Dry On ATT Ad Age How 'influencers' became 'creators' and what it means for brands Suggest a story we should read Upcoming Events 5 Ways to Improve Customer Engagement: How to Use SMS Messaging to Drive List Growth, Retention, and Conversions Sept. 15, 2021 - Sept. 15, 2021 | Webinar 3pm ET The Grand Re-Opening: How Retailers Can Motivate the In-Store Shopper Sept. 23, 2021 - Sept. 23, 2021 | Webinar 2 pm ET Strategies for the New Dining Experience Sept. 28, 2021 - Sept. 28, 2021 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. Sway Group CEO, Danielle Wiley, to Speak at Detroit Digital Summit - What Brands Need to Know About Influencer Marketing’s Unsung Heroes Press release from Sway Group Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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