Sept. 22 - P&G's Pritchard calls out Sisyphean measurement challenges | Busch hosts outdoor co-working space

Busch takes remote work outdoors with TreeWork space; Roku unveils Shopify integration in quest to secure more SMB ad dollars; Starburst promotes self-care with All Pink 30-day challenge calendar; Burger King's NFT strategy matures beyond stunts toward real engagement View online | Signup | Forward

Daily Dive Sept.​ 22,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — StackAdapt The Guide to Contextual Advertising Discover how this cookie-less targeting capability can enhance your campaigns and reach an engaged audience. Download now.   P&G's Pritchard calls out Sisyphean challenges around improving measurement Amid a flurry of controversy surrounding firms like Nielsen, the CPG executive outlined his hopes for a cross-industry solution.  Busch takes remote work outdoors with TreeWork space A pun on co-working provider WeWork, the space offers Wi-Fi, happy hours, grilling, bonfires and the opportunity to camp outside. Roku unveils Shopify integration in quest to secure more SMB ad dollars In early tests of the app-enabled TV streaming ads, the streaming company helped loungewear brand Jambys raise purchase consideration 63%. Sponsored Content by UserTesting The customer touchpoints you may be forgetting How should brands manage their customer interactions when, so often, someone else is doing the actual interacting? Starburst promotes self-care with All Pink 30-day challenge calendar The Mars Wrigley candy is again deepening associations between themes of self-compassion and its fan-favorite pink flavor. Burger King's NFT strategy matures beyond stunts toward real engagement As part of the celeb-backed Keep It Real Meals, customers can scan QR codes and receive collectible game pieces that go toward other rewards. Mediaocean integrates TikTok to help marketers better plan, manage campaigns The omnichannel advertising platform, which is used by all of the major agency groups, said the move should create more efficiency and improve performance. Read more news Featured Resources FROM: Campaign Monitor Go-to resources to level up your email marketing [Tool] How do your emails rank against the competition? Find out here! [Article] 17 Email marketing metrics that every marketer needs to know [Course] Enroll in Email Academy, a free learning platform for marketers to sharpen their email skills From Our Library Webinar - on demand How AI-driven personalization is redefining customer loyalty ZS Webinar - on demand 5 Ways to Improve Customer Engagement: Using SMS Messaging to Drive List Growth, Retention, and Conversions Upland Software Trendline The evolution of stores in 2021 Playbook How Marketers Can Earn Gen Z's Attention in an Omnichannel World Student Beans View all resources What We're Reading Restaurant Dive McDonald's to remove virgin plastic from Happy Meal toys by 2025 CNBC Facebook says it underreported ad performance due to Apple's iPhone privacy update Ad Age Supply chain issues threaten ad spending comeback this holiday season Axios Scoop: More boycotts coming for Facebook Suggest a story we should read Upcoming Events The Grand Re-Opening: How Retailers Can Motivate the In-Store Shopper Sept. 23, 2021 - Sept. 23, 2021 | Webinar 2 pm ET 5 B2B Marketing Takeaways to Inform Your 2022 Marketing Plans Oct. 14, 2021 - Oct. 14, 2021 | Webinar 2 pm ET Company Announcements Press releases from companies in your industry. The Creator Economy Survey by The Influencer Marketing Factory Press release from The Influencer Marketing Factory Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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