Weekender: Pacsun enlists TikTok microinfluencers to promote gender-neutral clothing line

Signup | Forward Weekender Sept.​ 18,​ 2021 | A roundup of this week's most read stories

BROUGHT TO YOU BY — SEMrush Real-time SEO Writing Assistant Upload your copy, enter the target keywords and get dozens of useful recommendations on improving your content. Try it free today!   Pacsun enlists TikTok microinfluencers to promote gender-neutral clothing line A "Life In Colour" series profiles smaller content creators and arrives as gender-neutral options now encompass 20% of the retailer's offerings. Neutrogena debunks skincare myths in first TikTok campaign Developed with agency Movers+Shakers, SkinU takes an educational approach to skin health following the April launch of a content studio. Olay takes on computer algorithms to fight biased beauty standards Along with a new ad and national print effort, the P&G brand is teaming with Black Girls Code to send at least 1,000 girls of color to coding camp. Sponsored Content by Lob There's no spam folder for direct mail Direct mail gets attention digital ads can't. Learn the top tactics to build a high ROI direct mail program. Learn more. Why Planet Fitness went from 16 agencies to one with new AOR Publicis CMO Jeremy Tucker explained how a bespoke agency is expected to drive scale and efficiency and spur $40 million in incremental media investment. Just 38% of consumers familiar with 'metaverse' despite growing tech dependence, report finds Marketers still need to familiarize themselves with the concept, as two-thirds of people now prefer to engage with brands digitally. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive As NFL kicks off 2nd pandemic season, sports marketers exercise cautious optimism Even as concerns persist around the delta variant, brands feel more confident about their strategies, including the return of experiential tactics and expansion into sports betting. Featured Resources FROM: Nutshell Just say "no" to boring marketing content What is marketing? 25 experts define it in one sentence 7 welcome email templates for nurturing new customers The best marketing emails sent by our own customers, vol. 1 From Our Library Playbook How L'Oreal Surpassed Revenue Goals With an Elite Customer Experience Scalefast Survey Report Understand the Complex Journey of Shoppers With Omnichannel Criteo Webinar - on demand Uncovering New Customer Insights with Property Data CoreLogic Playbook Holiday 2021: What Retailers Need to Know to Navigate the Holiday Season Waze Trendline The evolution of stores in 2021 View all resources Best of What We're Reading Ad Age IKEA is streaming a 24-hour global 'festival' The Drum Summer of pop-ups points to a promising future for marketers’ favorite medium Fightful John Cena: We Sold 37 Limited Edition NFT Kits, It Was A Catastrophic Failure Bloomberg Jay-Z's NFT Feud Spotlights Legal Peril in Hot Investment Trend Digiday 'Continue to ebb and flow over time': Denny's chief brand officer on how consumers' moods inform brand messaging The Verge WhatsApp begins testing a yellow pages-style business directory Suggest a story we should read Upcoming Events The Grand Re-Opening: How Retailers Can Motivate the In-Store Shopper Sept. 23, 2021 - Sept. 23, 2021 | Webinar 2 pm ET Strategies for the New Dining Experience Sept. 28, 2021 - Sept. 28, 2021 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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