Sept. 28 - Can influencer confidence translate to sales? | Miller Lite's gold rings reward fan reunions

Miller Lite forges luxury ring collection that rewards football fans for reuniting; US advertising rebound intensifies, on pace to grow 23%, Magna says; Twitch makes first record label partnership with Warner Music Group; Analysts throw cold water on the great DTC pivot View online | Signup | Forward

Daily Dive Sept.​ 28,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — BlueConic Webinar: The Third-Party Data Deprecation Playbook The death of third-party data is here. Is your marketing ready? Join us to learn how you can successfully navigate the ongoing changes in the privacy-first era. RSVP now.   Deep Dive For influencer marketing to drive sales, trust must translate to real strategies As the holiday shopping season approaches, boosting confidence in the space could push it toward lower-funnel productivity. Miller Lite forges luxury ring collection that rewards football fans for reuniting Each piece comes with a built-in sensor that can detect when another ring is nearby, and assembling all six unlocks free beer for life.  US advertising rebound intensifies, on pace to grow 23%, Magna says H1 ad revenues of traditional media owners grew 11% year-over-year but were outpaced by pure-play digital ad formats that jumped 49%. Sponsored Content by UserTesting A company-wide customer-first obsession: a must-have, not an option Today's companies need fast answers on whether their product or service is delivering what people want, in the ways they want. Twitch enters first record label partnership with Warner Music Group With their own platform channels, select label artists can take advantage of additional income opportunities that could include brand sponsorships. Analysts throw cold water on the great DTC pivot A new report from BMO Capital Markets finds that direct sales by brands come with lower margins than through wholesale channels. Apple's privacy changes drive up ad prices for e-commerce marketers The rising costs of mobile ads will push online retailers again to find ways to improve campaign performance, a report by ad-tech startup Moloco suggests. Read more news Featured Resources FROM: StackAdapt Resources for Campaign Success in Programmatic [eBook] The Comprehensive Guide to CTV [Research] CTV: The Independent Agency Opportunity [eBook] Developing a Business Case for Programmatic From Our Library Survey Report Connecting with the Post-Pandemic Consumer Using First-Party Data Criteo Trendline Why winning brands still look to agencies for help on culture Trendline The trends from 2020's holiday shopping season: what to expect in 2021 Playbook Holiday 2021: What Retailers Need to Know to Navigate the Holiday Season Waze Playbook Pivoting Experiential Retail With Omnichannel Engagement Twilio View all resources What We're Reading The Verge Clubhouse Needs Creators, But Creators Need Cash Digiday Why some advertisers could be reluctant to get on board with Google's modeled measurement train Variety TikTok Claims the App Now Tops 1 Billion Monthly Active Users Suggest a story we should read Upcoming Event Strategies for the New Dining Experience Sept. 28, 2021 - Sept. 28, 2021 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. Hype Partners Launches 8 Week Crypto Marketing Course for Digital Marketers Press release from Hype Academy Casted Launches Casted Video to Enhance Platform Capabilities Press release from Casted Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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