| Hi there, Shoppers are getting ready to deck the halls. Is your marketing strategy ready to meet their needs?
Holiday shoppers aren't all alike — they shop through different channels, entertain for multiple occasions, and purchase gifts for various people. And, while they are excited to trim the tree and celebrate with loved ones, 49% of shoppers expect their 2021 holiday plans to be impacted by COVID in some way.
To help make your holiday campaign planning a bit merrier, we've identified 5 shoppers personas — The Digital Shopper, The In-Store Shopper, The Sale Hunter, The Host, and The Gifter — using data from our customer data platform, ShopperSync™.
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Learn more about these holiday shoppers, and how you can reach them, in our 2021 Holiday Persona Guide. Download your copy today!
Happy Holidays,
Leah | | |
| | Inmar 635 Vine Street Winston-Salem NC 27101 USA
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