Sept. 16 - Why Planet Fitness went bespoke with Publicis | Just 38% of consumers familiar with 'metaverse'

Just 38% of consumers familiar with 'metaverse' despite growing tech dependence, report finds; Brand loyalty is eroding under supply chain and price pressures, survey finds; As NFL kicks off 2nd pandemic season, sports marketers exercise cautious optimism; 'We're going back to the drawing board': DTC brands brace for more anti-tracking headaches View online | Signup | Forward

Daily Dive Sept.​ 16,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — SEMrush Real-time SEO Writing Assistant Upload your copy, enter the target keywords and get dozens of useful recommendations on improving your content. Try it free today!   Why Planet Fitness went from 16 agencies to one with new AOR Publicis CMO Jeremy Tucker explained how a bespoke agency is expected to drive scale and efficiency and spur $40 million in incremental media investment. Just 38% of consumers familiar with 'metaverse' despite growing tech dependence, report finds Marketers still need to familiarize themselves with the concept, as two-thirds of people now prefer to engage with brands digitally. Brand loyalty is eroding under supply chain and price pressures, survey finds More than eight in 10 consumers bought a different brand from the one they normally purchase in the past three months. Sponsored Content by Lob There's no spam folder for direct mail Direct mail gets attention digital ads can't. Learn the top tactics to build a high ROI direct mail program. Learn more. Deep Dive As NFL kicks off 2nd pandemic season, sports marketers exercise cautious optimism Even as concerns persist around the delta variant, brands feel more confident about their strategies, including the return of experiential tactics and expansion into sports betting. 'We're going back to the drawing board': DTC brands brace for more anti-tracking headaches Already saddled with the rising cost of customer acquisition, profitability for digitally native brands just got even more challenging. Read more news Featured Resources FROM: Nutshell Just say "no" to boring marketing content What is marketing? 25 experts define it in one sentence 7 welcome email templates for nurturing new customers The best marketing emails sent by our own customers, vol. 1 From Our Library Playbook How L'Oreal Surpassed Revenue Goals With an Elite Customer Experience Scalefast Survey Report Understand the Complex Journey of Shoppers With Omnichannel Criteo Webinar - on demand Uncovering New Customer Insights with Property Data CoreLogic Trendline Why winning brands still look to agencies for help on culture Playbook Holiday 2021: What Retailers Need to Know to Navigate the Holiday Season Waze View all resources What We're Reading Bloomberg Jay-Z's NFT Feud Spotlights Legal Peril in Hot Investment Trend Digiday 'Continue to ebb and flow over time': Denny's chief brand officer on how consumers' moods inform brand messaging The Verge WhatsApp begins testing a yellow pages-style business directory Suggest a story we should read Upcoming Events The Grand Re-Opening: How Retailers Can Motivate the In-Store Shopper Sept. 23, 2021 - Sept. 23, 2021 | Webinar 2 pm ET Strategies for the New Dining Experience Sept. 28, 2021 - Sept. 28, 2021 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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