Sept. 29 - Unilever eyes social commerce with new startup program | TikTok debuts brand safety, measurement tools

TikTok entices advertisers with brand safety, ad measurement and commerce push; C4 Energy drink celebrates Starburst fusion with pop-up truck, digital content; IPG adopts analytics tool to measure TV, streaming diversity benchmarks; For influencer marketing to drive sales, trust must translate to real strategies View online | Signup | Forward

Daily Dive Sept.​ 29,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — BlueConic Webinar: The Third-Party Data Deprecation Playbook The death of third-party data is here. Is your marketing ready? Join us to learn how you can successfully navigate the ongoing changes in the privacy-first era. RSVP now.   Unilever's new startup program kicks off with eye on $3.4T social commerce opportunity In its first endeavor, the Positive Beauty Growth Platform will focus on companies specializing in livestreaming, shoppable media and gaming commerce. TikTok entices advertisers with brand safety, ad measurement and commerce push The social media app wants to direct attention to how influencer marketing can spur consumer spending ahead of the holiday shopping season.  C4 Energy drink celebrates Starburst fusion with pop-up truck, digital content In addition to influencer partnerships and in-person activations, the drink brand will digitally release pop art-inspired visuals and anime-inspired content. Sponsored Content by UserTesting A company-wide customer-first obsession: a must-have, not an option Today's companies need fast answers on whether their product or service is delivering what people want, in the ways they want. IPG adopts analytics tool to measure TV, streaming diversity benchmarks Gracenote Inclusion Analytics, a division of Nielsen, can quantify the visibility of different identities among cast members, as well as the makeup of viewers. Deep Dive For influencer marketing to drive sales, trust must translate to real strategies As the holiday shopping season approaches, boosting confidence in the space could push it toward lower-funnel productivity. Read more news Featured Resources FROM: StackAdapt Resources for Campaign Success in Programmatic [eBook] The Comprehensive Guide to CTV [Research] CTV: The Independent Agency Opportunity [eBook] Developing a Business Case for Programmatic From Our Library Webinar - on demand The Role of Direct Mail in Your Digital Marketing Strategy Lob Survey Report Connecting with the Post-Pandemic Consumer Using First-Party Data Criteo Playbook Holiday 2021: What Retailers Need to Know to Navigate the Holiday Season Waze Playbook Pivoting Experiential Retail With Omnichannel Engagement Twilio Webinar - on demand How Leading Retailers are Battling Out-of-Stocks Movista View all resources What We're Reading Digiday 'Increase our relevance with Gen Z': Why 7-Eleven is amplifying fan-generated content on its social channels Engadget Amazon reveals its periscope-equipped Alexa robot TechCrunch Netflix acquires its first games studio, "Oxenfree" developer Night School Suggest a story we should read Company Announcements Press releases from companies in your industry. SheerID Launches SheerIDEA Innovation Labs Webinar Series Press release from SheerID Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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