Sept. 13 - Pacsun promotes gender-neutral line with TikTok microinfluencers | Pepsi reimagines 'Grease' for retro soda flavors

Pepsi reimagines 'Grease' with Doja Cat to debut vintage soda shop flavors; Lulus airs original song designed to spur TikTok dance challenge; Campaign Trail: Samsung virtually embeds Charli XCX in fantastical worlds View online | Signup | Forward

Daily Dive Sept.​ 13,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — SEMrush Real-time SEO Writing Assistant Upload your copy, enter the target keywords and get dozens of useful recommendations on improving your content. Try it free today!   Pacsun enlists TikTok microinfluencers to promote gender-neutral clothing line A "Life In Colour" series profiles smaller content creators and arrives as gender-neutral options now encompass 20% of the retailer's offerings. Pepsi reimagines 'Grease' with Doja Cat to debut vintage soda shop flavors A modern take on "You're the One That I Want" celebrates the musical's 50th anniversary and spotlights new cream soda and black cherry variants. Lulus airs original song designed to spur TikTok dance challenge The campaign looks to empower online trendsetters and give proper credit to creators who are changing the social media landscape. Sponsored Content by Cvent Dialing up your event engagement whitepaper Learn how top marketers are driving more ROI from their event channel (and you can too.) Download now. Column Campaign Trail: Samsung virtually embeds Charli XCX in fantastical worlds An earbuds ad from R/GA links colorful scenes with dedicated soundscapes using an augmented reality-like technique called volumetric capture. Read more news Featured Resources FROM: Nutshell Just say "no" to boring marketing content What is marketing? 25 experts define it in one sentence 7 welcome email templates for nurturing new customers The best marketing emails sent by our own customers, vol. 1 From Our Library Playbook How L'Oreal Surpassed Revenue Goals With an Elite Customer Experience Scalefast Survey Report Understand the Complex Journey of Shoppers With Omnichannel Criteo Webinar - on demand The Future of Retail: Boost Customer Loyalty in the Digital World WNS Trendline Why winning brands still look to agencies for help on culture Trendline The trends from 2020's holiday shopping season: what to expect in 2021 View all resources What We're Reading Digiday 'Everything will be home-centric': How Walmart is using interior design to tap into TikTok's Gen Z audience Campaign $3.3 billion Unilever media pitch wraps, WPP retains largest remit Ad Age Rent the Runway boosts marketing amid sweatpants fatigue Suggest a story we should read Upcoming Events 5 Ways to Improve Customer Engagement: How to Use SMS Messaging to Drive List Growth, Retention, and Conversions Sept. 15, 2021 - Sept. 15, 2021 | Webinar 3pm ET The Grand Re-Opening: How Retailers Can Motivate the In-Store Shopper Sept. 23, 2021 - Sept. 23, 2021 | Webinar 2 pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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