Sept. 30 - Coke touts togetherness in brand revamp | New WPP, Snap lab links AR to commerce

WPP, Snap establish AR Lab focused on linking augmented reality with commerce; Macy's scrambles to keep Amazon off its big red sign in Herald Square; Etsy debuts shoppable virtual house; AVOD opportunity awaits — with the right user experience View online | Signup | Forward

Daily Dive Sept.​ 30,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — BlueConic Webinar: The Third-Party Data Deprecation Playbook The death of third-party data is here. Is your marketing ready? Join us to learn how you can successfully navigate the ongoing changes in the privacy-first era. RSVP now.   Coca-Cola refreshes brand with global campaign built around shared moments The revamp for the Coke trademark includes a new logo design, as well as a gaming-focused spot and activations on Twitch. WPP, Snap establish AR Lab focused on linking augmented reality with commerce As part of the initiative, the Snapchat owner will run quarterly client competitions that provide funding to scale innovative campaigns on the app. Macy's scrambles to keep Amazon off its big red sign in Herald Square The department store has rented the 2,200-square-foot billboard for 60 years and filed an injunction stipulating that it can't legally go to a competitor. Sponsored Content by Lob Top direct mail marketing tactics for a digital age Forget mass mailers; here's how to run a personalized, scalable direct mail marketing campaign. Learn more. Etsy debuts shoppable virtual house Using augmented reality to generate virtual products, the experience lets viewers tour a curated home and make purchases. AVOD opportunity awaits — with the right user experience As viewers start to feel overwhelmed by paid streaming options, their appetite is growing for receiving free content in exchange for watching ads. Read more news Featured Resources FROM: StackAdapt Resources for Campaign Success in Programmatic [eBook] The Comprehensive Guide to CTV [Research] CTV: The Independent Agency Opportunity [eBook] Developing a Business Case for Programmatic From Our Library Webinar - on demand The Role of Direct Mail in Your Digital Marketing Strategy Lob Survey Report Connecting with the Post-Pandemic Consumer Using First-Party Data Criteo Playbook Holiday 2021: What Retailers Need to Know to Navigate the Holiday Season Waze Playbook Pivoting Experiential Retail With Omnichannel Engagement Twilio Webinar - on demand How Leading Retailers are Battling Out-of-Stocks Movista View all resources What We're Reading Bloomberg Google Urges EU Judges to Slash 'Staggering' $5 Billion Fine AdExchanger Inmar Doubles Down On Retail Media With The Acquisition Of Aki Technologies Digiday 'A return to the basics': Why a subscription box DTC brand is leveraging TV advertising for the first time Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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