Dec. 3 - Walgreens joins retail media network game | CBS nearly sold out of Super Bowl ad space

CBS nearly sold out of Super Bowl ad inventory, per media report; Oreo duets with Lady Gaga on feel-good 'Chromatica' tie-up; Pepsi releases spa kits to ease consumer stress at home; Digital ads account for majority of media spending for first time, GroupM says View online | Signup | Forward

Daily Dive Dec.​ 3,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Quad Can you afford a 20% revenue drain? The cost of creating marketing content across multiple channels is overtaking profitability. Marketers can't afford inefficiencies. Learn how to solve for it.   Walgreens debuts retail media network, with revamped loyalty program front and center The pharmacy chain follows chief rival CVS in pushing an ad engine that looks to seize on growing marketer demand for first-party data to support digital ads. CBS nearly sold out of Super Bowl ad inventory, per media report The relatively well-selling spots suggest marketers aren't especially concerned about the pandemic forcing an outright cancellation of the big game. Oreo duets with Lady Gaga on feel-good 'Chromatica' tie-up Pink-and-green cookies and a website that transforms users' messages into a shareable song are themed around the singer's latest album. Sponsored Content by LiveRamp Optimize your data strategy for customer loyalty To put yourself in the best position to boost CLV, it's important to examine the data foundation supporting your marketing efforts. Here are three ways to bolster your data strategy and keep customers happy. Pepsi releases spa kits to ease consumer stress at home Other brands have tried to calm consumers during the COVID-19 pandemic and 2020 presidential election cycle. Digital ads account for majority of media spending for first time, GroupM says Google, Facebook and Amazon will be the biggest beneficiaries of digital ad growth, per GroupM's revised estimates for U.S. ad expenditures. 6 months later: Activist marketing takeaways from Nike, Ben & Jerry's calls for racial justice Analyzing brand messages supporting Black Lives Matter, Gartner found terms like White supremacy alienated consumers — but an ad's reception doesn't tell the full story. Read more news Featured Resources FROM: Sage Intacct Your Toolkit for Marketing Success in 2021 [Webinar] A New Era in Time Entry [eBook] 2020 Professional Services Maturity Benchmark [Whitepaper] Why Financially-Minded Project Managers Outperform Their Peers From Our Library Webinar - on demand How to Deliver a Contactless Holiday Experience By studioID Webinar - on demand Keeping Up with COVID-19 Signage to Improve the Customer Experience By studioID Trendline Developments and Trends in Holiday Shopping Webinar - on demand General Mills Increases Category Share With Digital Demo By studioID Playbook Third-Party Cookies Give Way to First-Party Data By studioID Survey Report Is Your Influencer Strategy Delivering Results? By studioID View all resources What We're Reading The Wall Street Journal Judge in Google Antitrust Case Weighs How to Protect Business Secrets Adweek Bud Light Will Sponsor First-Ever Branded Bet in the US With FanDuel MediaPost LinkedIn Sued Over Incorrect Ad Metrics Suggest a story we should read Company Announcements Press releases from companies in your industry. Acxiom & diwo Partnership Goes Beyond Marketing, Delivers Business Optimization Solutions Press release from Acxiom Post a press release Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Mobile CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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