Weekender: The Marketing Dive Awards for 2020

Signup | Forward Weekender Dec.​ 12,​ 2020 | A roundup of this week's most read stories

BROUGHT TO YOU BY — Salesforce Datorama Data-Driven Marketing Intelligence Report Download the report to see new research on the evolving meaning of growth and its role as a key mandate for marketers.   Note from the editor Happy Saturday! As you may know, Marketing Dive has integrated 13-year-old media brand Mobile Marketer to bring you news and insights about how apps, influencers, technology and commerce converge to shape the marketing industry's evolution. The expanded coverage kicked off this week, with a new mobile-focused publication delivered on Thursday. Missed the first dispatch? Subscribe here to ensure you catch the next issue of Marketing Dive: Mobile on Dec. 17, and share this link with colleagues who might also enjoy the newsletter: www.marketingdive.com/signup/mobile-weekly/signup/?signup_referred_by=5b0544e291d15c374412ca76. We'll be back in your inbox on Monday with our regular daily coverage, now featuring more stories about how mobile is altering the marketing landscape. Natalie Koltun Editor, Marketing Dive Twitter | Email The Marketing Dive Awards for 2020 From Chipotle to Procter & Gamble, these are the companies and executives that epitomized leadership in crisis this year. Marketer of the Year: Unilever Amid historic challenges, the marketer of brands like Dove and Ben & Jerry's continually met the moment with resonant messaging while advancing its business in critical areas like e-commerce. Q&A Lowe's CMO on how a chaotic year strengthened the brand's purpose — and her resolve The gauntlet of 2020 has only affirmed the executive's belief in the leadership role CMOs can play. Sponsored Content by Pepperjam Winning marketers know that in affiliate, content is king The surge in content partner performance isn't a trend. It's a steady rise, and working with content partners and influencers is top priority for winning CMOs. Download the Ebook. Coors Light builds a 'Beerman' who's ready to chill during the holidays The disheveled snowman, who performs a rendition of Boston's "More Than a Feeling" in an ad, is the "holiday hero we need in 2020," the brand claims. Coca-Cola kicks off massive agency review to 'fundamentally transform' its marketing Promising a Babybel cheese unveils personalized onesies 9 months into pandemic Anticipating a surge in births as the pandemic extends past the nine-month mark, the brand lets fans customize the logo with their baby's name. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Facebook antitrust cases could accelerate power balance shift for social media A landmark lawsuit filed by the FTC pushes for the tech giant to spin off Instagram and WhatsApp. But cracks were already forming in Facebook's armor, and rivals like TikTok could smell opportunity. BROUGHT TO YOU BY — Healthline Media 6 Food & Nutrition Trends Revealed Healthline Media is bringing forward six predictions for food & nutrition in 2021. From the "breakfast comeback" to sustainable eating, this report uncovers insights that will help marketers and brands get ahead in empowering consumer nourishment and well-being. Get the full report. From Our Library Webinar - on demand How to Deliver a Contactless Holiday Experience By studioID Playbook Third-Party Cookies Give Way to First-Party Data By studioID Survey Report Creating the Right Omnichannel Strategy for Today’s Customers By studioID Playbook Three Ways To Develop A Multi-Touch Strategy For Connecting With Shoppers By studioID View all resources Best of What We're Reading Bloomberg WPP CEO Reaches Beyond Ads to Build Giant E-Commerce Factory AdAge AIRBNB BOOKS DROGA5 AS NEW CREATIVE AGENCY CNBC Disney unloads a slew of impressive Disney+ announcements, announces price hike AdExchanger Google To Intro Enhanced Controls For Alcohol And Gambling Ads The Wall Street Journal LinkedIn Starts Testing Ads in 'Stories' Bloomberg Google, Amazon Fined $163 Million by French Data Watchdog Suggest a story we should read Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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