Dec. 15, 2020 | Today's news and insights for marketing leaders In Sweden, the chain linked an iconic 1990s haircut with its Golden Arches logo and sold out of virtual hairdressing appointments in two hours. | The Kraft Heinz brand's socially distanced Quesofa is the latest activation to try and accommodate fans whose in-person attendance options remain limited. | To get teens interested in coding, the brands are promising two winners the chance to see their ideas brought to life in a video game inspired by the sequel starring LeBron James. | Find out why you may be losing 20-30% in revenue, and how to stop it. | Companies can offer vouchers that show their logo, giving them a way to create branded experiences that serve as another touch point with customers. | Opinion In a new phase of capitalism, companies will adjust their marketing techniques to provide both economic and societal value, writes Steven van Belleghem. | From Our Library Webinar - on demand By studioID | Webinar - on demand By studioID | Webinar - on demand By studioID | Webinar - on demand By studioID | View all resources What We're Reading CNBC | The New York Times | TechCrunch | The Wall Street Journal | Dive Into a Topic |
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