Dec. 17 - Walmart taps TikTok creators for shoppable livestream | Pepsi teams with Fox on game show

Pepsi teams with Fox on game show inspired by Wild Cherry flavor; Pizza Hut's celeb-powered Twitch series scores 5.4M views; OpenX, Neustar work to improve audience tracking without cookies, device IDs; Tracking every ad buy for Super Bowl LV View online | Signup | Forward

Daily Dive Dec.​ 17,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive's studioID How P.volve Increased Services in 2020 Explore how fitness innovator P.volve increased their service offerings and expanded their business despite COVID-19 in this on-demand webinar: Watch now.   Walmart enlists top TikTok creators for first-of-its-kind shoppable livestream A one-hour variety program showcasing Walmart's holiday offerings illustrates why the retailer is interested in acquiring a stake in the platform. Pepsi teams with Fox on game show inspired by Wild Cherry flavor With "Cherries Wild," the soft-drink maker is targeting younger consumers via a branded integration. Pizza Hut's celeb-powered Twitch series scores 5.4M views "Friday Night Bites" brought together celebrities, influencers and gamers for pizza-themed challenges. Sponsored Content by Healthline Media 6 food and nutrition trends revealed for 2021 Uncover insights to help marketers and brands get ahead in empowering consumer nourishment and well-being. Read the full report. OpenX, Neustar work to improve audience tracking without cookies, device IDs OpenX is supporting Unified ID 2.0, an open source tracking technology backed by The Trade Desk, while Neustar's Fabrick ID merges audience data across stakeholders.  Tracking every ad buy for Super Bowl LV Advertisers face a tricky playing field in preparing for 2021's big game, juggling uncertainty and finessing creative to strike the appropriate tone following a bleak year. Tune in here for updates on the game's ads ahead of Feb. 7. Read more news From Our Library Webinar - on demand 3 Ways to Capture Gifting Revenue & Deliver a Better Holiday Customer Experience By studioID Trendline Developments and Trends in Holiday Shopping Playbook Third-Party Cookies Give Way to First-Party Data By studioID Webinar - on demand 2021 and Beyond: What is in Store for Retail? By studioID Playbook Three Ways To Develop A Multi-Touch Strategy For Connecting With Shoppers By studioID Playbook Creative Automation Is a Must for E-Commerce Marketing Teams By studioID View all resources What We're Reading Reuters Google faces third antitrust lawsuit as 30 U.S. states plan action - source The Wall Street Journal New Ad Fraud Scheme Highlights a Growing Problem for Streaming TV CNBC Facebook slams Apple privacy change again, suggesting it will kill free apps Variety HBO Max Is Launching on Roku, After Device Maker and WarnerMedia Finally Bury the Hatchet Adweek The FTC Keeps Throttling Razor Brand Acquisitions, But It Doesn’t Spell Doom for the DTC World Suggest a story we should read Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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