Dec. 9 - The Marketing Dive Awards for 2020 | Unilever scoops up 'Office' star for ice cream exchange

Unilever scoops up 'Office' star Angela Kinsey to swap bad gifts for ice cream deliveries; Marketer of the Year: Unilever; Cheez-It recreates college football experience with animatronic cheese wheels; Stella Artois lifts curtain on private Broadway performance contest View online | Signup | Forward

Daily Dive Dec.​ 9,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Salesforce Datorama Navigate your data with confidence Get an inside look at the top growth priorities for marketers, barriers they face, and the data-driven future for today's marketing leaders in the Marketing Intelligence Report.   Note from the editor Each year our Dive Awards highlight the biggest players and innovators in marketing. This year is no different, but our selection criteria narrowed: How did brands and marketers handle the challenges brought on by the pandemic, recession and racial reckoning? This year's recipients met them head-on, countering an unprecedented situation with empathy, agility and creativity. These companies and executives represent industry standouts at a time when campaigns were axed, budgets shrunk and marketers across categories had to do more with less. Their stories are not only representative of what the industry accomplished in a chaotic year, but also point to trends that may shape the space into 2021 and beyond. Read more about this year's awardees below. Have thoughts on our selections? We'd love to hear from you. While you're here, subscribe to our new weekly publication, Marketing Dive: Mobile, to ensure you catch the first issue on Thursday, Dec. 10. As always, thanks for reading, Natalie Koltun Editor, Marketing Dive Twitter | Email Dive Awards The Marketing Dive Awards for 2020 From Chipotle to Procter & Gamble, these are the companies and executives that epitomized leadership in crisis this year. Unilever scoops up 'Office' star Angela Kinsey to swap bad gifts for ice cream deliveries An online "Ice Cream Exchange" doles out deals for brands including Talenti and Magnum through popular delivery apps and retailers. Dive Awards Marketer of the Year: Unilever Amid historic challenges, the marketer of brands like Dove and Ben & Jerry's continually met the moment with resonant messaging while advancing its business in critical areas like e-commerce. Sponsored Content by Student Beans How well do you know Gen Z students? Uncover how they approach shopping and the marketing that gets them spending with the U.S. Student Shopping Report 2020. Download now. Cheez-It recreates college football experience with animatronic cheese wheels Custom avatars have the chance to appear as a "Wheel Live Fan" in the end zones during the Kellogg brand's namesake bowl game. Stella Artois lifts curtain on private Broadway performance contest Fans can win a livestreamed performance of songs from the musical "Jagged Little Pill" as the pandemic keeps New York City's theaters closed. Dive Awards Executive of the Year: Marisa Thalberg, Lowe's Stepping up as CMO of Lowe's in February, Thalberg has not only shepherded the retailer through an unprecedented crisis, but also broadened the brand's ambitions despite pandemic hurdles. Haribo makes adults sound like kids with Instagram AR lens As consumers increase their candy purchases during the holiday season, the brand is giving Instagram users a chance to win a year's supply of free sweets. Ikea halts production of catalog after 70 years The move is part of an ongoing effort from the Swedish furniture retailer to focus on its digital channels. UPDATED Q&A Lowe's CMO on how a chaotic year strengthened the brand's purpose — and her resolve The gauntlet of 2020 has only affirmed the executive's belief in the leadership role CMOs can play. Read more news BROUGHT TO YOU BY — Healthline Media 6 Food & Nutrition Trends Revealed Healthline Media is bringing forward six predictions for food & nutrition in 2021. 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