 Dec. 9, 2020 | Today's news and insights for marketing leaders Note from the editor Each year our Dive Awards highlight the biggest players and innovators in marketing. This year is no different, but our selection criteria narrowed: How did brands and marketers handle the challenges brought on by the pandemic, recession and racial reckoning?
This year's recipients met them head-on, countering an unprecedented situation with empathy, agility and creativity. These companies and executives represent industry standouts at a time when campaigns were axed, budgets shrunk and marketers across categories had to do more with less.
Their stories are not only representative of what the industry accomplished in a chaotic year, but also point to trends that may shape the space into 2021 and beyond. Read more about this year's awardees below. Have thoughts on our selections? We'd love to hear from you.
While you're here, subscribe to our new weekly publication, Marketing Dive: Mobile, to ensure you catch the first issue on Thursday, Dec. 10.
As always, thanks for reading,
 Natalie Koltun
Editor, Marketing Dive
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Dive Awards From Chipotle to Procter & Gamble, these are the companies and executives that epitomized leadership in crisis this year. |
An online "Ice Cream Exchange" doles out deals for brands including Talenti and Magnum through popular delivery apps and retailers. |
Dive Awards Amid historic challenges, the marketer of brands like Dove and Ben & Jerry's continually met the moment with resonant messaging while advancing its business in critical areas like e-commerce. |
Uncover how they approach shopping and the marketing that gets them spending with the U.S. Student Shopping Report 2020.
| Custom avatars have the chance to appear as a "Wheel Live Fan" in the end zones during the Kellogg brand's namesake bowl game. |
Fans can win a livestreamed performance of songs from the musical "Jagged Little Pill" as the pandemic keeps New York City's theaters closed. |
Dive Awards Stepping up as CMO of Lowe's in February, Thalberg has not only shepherded the retailer through an unprecedented crisis, but also broadened the brand's ambitions despite pandemic hurdles. |
As consumers increase their candy purchases during the holiday season, the brand is giving Instagram users a chance to win a year's supply of free sweets. |
The move is part of an ongoing effort from the Swedish furniture retailer to focus on its digital channels. |
UPDATED Q&A The gauntlet of 2020 has only affirmed the executive's belief in the leadership role CMOs can play. |
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