Dec. 7 - KFC's Lifetime movie stars Mario Lopez as Col. Sanders | Bon Viv gets cozy with PJs, cocktail kits

Marketing Dive integrates Mobile Marketer into its expanding industry coverage; Bon Viv taps Priyanka Chopra Jonas for holiday kits of PJs, cocktails; Babybel cheese unveils personalized onesies 9 months into pandemic; Pandora's multichannel holiday push reaches across NBA and 'Elf' View online | Signup | Forward

Daily Dive Dec.​ 7,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Salesforce Datorama Navigate your data with confidence Get an inside look at the top growth priorities for marketers, barriers they face, and the data-driven future for today's marketing leaders in the Marketing Intelligence Report.   KFC gets steamy with Lifetime movie starring Mario Lopez as Col. Sanders "A Recipe For Seduction" ties to a promotion with Uber Eats, as the marketer looks to link an ambitious original content play with commerce. Marketing Dive integrates Mobile Marketer into its expanding industry coverage A new reality in which connected experiences are woven into all aspects of our lives — and are unlikely to return to pre-pandemic levels — requires a new editorial approach. Bon Viv taps Priyanka Chopra Jonas for holiday kits of PJs, cocktails As the pandemic continues, brands are releasing kits to comfort consumers sheltering at home. Sponsored Content by Pepperjam Winning marketers know that in affiliate, content is king The surge in content partner performance isn't a trend. It's a steady rise, and working with content partners and influencers is top priority for winning CMOs. Download the Ebook. Babybel cheese unveils personalized onesies 9 months into pandemic Anticipating a surge in births as the pandemic extends past the nine-month mark, the brand lets fans customize the logo with their baby's name. Pandora's multichannel holiday push reaches across NBA and 'Elf' Featuring musician Sia, the "Holiday Hits Different" campaign includes TV, out-of-home and digital ads. PS5, Xbox rollouts drive 80% jump in ad spending for video games The video game industry spent $45 million on ads during the first two weeks of November to build excitement for the holiday shopping season. Column Campaign Trail: Pringles accentuates distinct design in celebratory holiday spots Four 10-second videos put the brand's chips and iconic tubular packaging front and center, arriving as it refreshes its logo for the first time in 20 years. Read more news BROUGHT TO YOU BY — Healthline Media 6 Food & Nutrition Trends Revealed Healthline Media is bringing forward six predictions for food & nutrition in 2021. From the "breakfast comeback" to sustainable eating, this report uncovers insights that will help marketers and brands get ahead in empowering consumer nourishment and well-being. Get the full report. From Our Library Webinar - on demand How to Deliver a Contactless Holiday Experience By studioID Webinar - on demand 3 Ways to Capture Gifting Revenue & Deliver a Better Holiday Customer Experience By studioID Trendline Developments and Trends in Holiday Shopping Webinar - on demand General Mills Increases Category Share With Digital Demo By studioID Survey Report Is Your Influencer Strategy Delivering Results? By studioID Webinar - on demand Best Practices to Scale Customer Engagement With Conversational AI By studioID Survey Report Creating the Right Omnichannel Strategy for Today’s Customers By studioID View all resources What We're Reading Bloomberg TikTok Sale Deadline on Hold as Talks With U.S. Continue Campaign Thousands of jobs at risk as Dentsu cuts one in eight international roles Ad Age Prime time: Amazon is now Earth’s biggest advertiser QSR Magazine Brandon Rhoten to No Longer Serve as Potbelly CMO ANA Apple CNAME Changes Mark Latest Challenge Confronting Digital Advertising Suggest a story we should read Upcoming Events 2021 Predictions & Trends in Digital Advertising Dec. 9, 2020 - Dec. 9, 2020 | Webinar 2pm ET 2021 and Beyond: What is in Store for Retail? Dec. 10, 2020 - Dec. 10, 2020 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. OvareGroup Expands Florida Presence With Addition of Julian Roca Press release from OvareGroup Post a press release Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Mobile CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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