Dec. 22 - Ford Mustang revives 'Christmas Vacation' | How Sonic Drive-In swapped 'Two Guys' for real families

How Sonic Drive-In swapped its iconic pitchmen for a 'pandemic-proof' campaign; Doritos brings back nostalgic favorite with TikTok challenge; Walmart boosts new advertisers on media network by 40%; Tracking every ad buy for Super Bowl LV View online | Signup | Forward

Daily Dive Dec.​ 22,​ 2020 | Today's news and insights for marketing leaders Note from the editor 2020 was a pivotal year that will shape the future of marketing. During these unprecedented times, we appreciate your support as we made sense of the biggest stories that defined the year. As we enter into 2021, we kindly ask that you consider sharing our newsletter with your teammates and colleagues, to help them stay more informed in the new year. Share this link to get them signed up: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76. Chantal Tode Lead Editor, Marketing Dive Email Ford rouses the Griswolds for 'Christmas Vacation' ad promoting electric Mustang Creative built around nostalgia for a holiday classic continues a trend that started around the Super Bowl and has endured despite COVID-19 disruptions. How Sonic Drive-In swapped its iconic pitchmen for a 'pandemic-proof' campaign Chief marketing officer Lori Abou Habib explains how the QSR shifted its focus from its long-running "Two Guys" to real families — right before COVID-19 upended the year. Doritos brings back nostalgic favorite with TikTok challenge A cone-shaped version of Doritos returns as the brand re-teams with Ali Landry, who starred in an iconic Super Bowl ad that introduced the snack in 1998. Walmart boosts new advertisers on media network by 40% A self-serve platform that launched in January is now responsible for half of the retail chain's sponsored products ads revenue. UPDATED Tracking every ad buy for Super Bowl LV Mtn Dew confirmed it will advertise during the big game, following 2020's spot that parodied "The Shining." Triller matures as marketing platform with NYX virtual pop-up shop Emerging amid a surge in user-created video, Triller faces a daunting challenge — and key opportunity — in snagging brand dollars from mainstay social apps as they contend with legal battles. Read more news From Our Library Webinar - on demand 3 Ways to Capture Gifting Revenue & Deliver a Better Holiday Customer Experience By studioID Trendline Developments and Trends in Holiday Shopping Survey Report Creating the Right Omnichannel Strategy for Today’s Customers By studioID Webinar - on demand 2021 and Beyond: What is in Store for Retail? By studioID Playbook Creative Automation Is a Must for E-Commerce Marketing Teams By studioID View all resources What We're Reading CNBC Why that ad for butt-flap pajamas is following you all over the internet Gizmodo Rest In Peace, Facebook Ads Boycott (2020—2020) Adweek Ad Buyers are Still Figuring Out Their 2021 Budgets The Wall Street Journal Google, Facebook Agreed to Team Up Against Possible Antitrust Action, Draft Lawsuit Says The New York Times Does the Shoe Fit? Try It On With Augmented Reality Suggest a story we should read Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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