Dec. 14 - Panera, Pepsi bite into virtual pizza parties | Reddit acquires TikTok rival Dubsmash

Reddit acquires TikTok rival Dubsmash as video vision comes into focus; Short video ads impact all stages of purchase funnel, study says; Pepsi taps Desus and Mero for holiday push supporting New York City bodegas; Why 'shared value' will always beat out shareholder value View online | Signup | Forward

Daily Dive Dec.​ 14,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive's studioID How P.volve Increased Services in 2020 Explore how fitness innovator P.volve increased their service offerings and expanded their business despite COVID-19 in this on-demand webinar: Watch now.   Panera, Pepsi bite into virtual pizza party trend Starring comedian King Bach, the push spoofs pandemic-spurred trends like virtual parties and cocktail hours on videoconferencing services such as Zoom. Reddit acquires TikTok rival Dubsmash as video vision comes into focus While Dubsmash will continue to operate separately, Reddit will integrate the app's video-creation tools into its own platform. Short video ads impact all stages of purchase funnel, study says Six-second ads can be as effective as 15-second ones in helping brands raise awareness and lift brand preference, search intent and purchase intent. Sponsored Content by Quad Gravest marketing inefficiencies and what they're costing your business Find out why you may be losing 20-30% in revenue, and how to stop it. UPDATED Pepsi taps Desus and Mero for holiday push supporting New York City bodegas The Bodega Boys hosts bring levity to a regional marketing effort that still recognizes the personal and economic loss impacting the city at the end of a brutal year. Opinion Why 'shared value' will always beat out shareholder value In a new phase of capitalism, companies will adjust their marketing techniques to provide both economic and societal value, writes Steven van Belleghem. Tastemade feasts on shoppable video as mobile viewership grows Collaborations with Amazon and Walmart foretell the future of mobile video, the digital media company says. App Annie: Business apps exploded in 2020, driving 25% lift in time spent on mobile As mobile usage surged this year, the biggest winners were TikTok and remote collaboration apps that became de facto tools of people working from home. Read more news From Our Library Webinar - on demand How to Deliver a Contactless Holiday Experience By studioID Webinar - on demand 3 Ways to Capture Gifting Revenue & Deliver a Better Holiday Customer Experience By studioID Webinar - on demand Keeping Up with COVID-19 Signage to Improve the Customer Experience By studioID Trendline Developments and Trends in Holiday Shopping Playbook Three Ways To Develop A Multi-Touch Strategy For Connecting With Shoppers By studioID View all resources What We're Reading Ad Age Inside CES' pitch for its virtual show: What $25,000 gets you ... minus Las Vegas The Wall Street Journal NFL Ratings Drop Leaves Networks Scrambling to Make Advertisers Whole Adweek Concerns Mount Over Google’s Privacy Proposals Suggest a story we should read Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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